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Fresh Cup is an independent newsletter for coffee professionals and business leaders.

We report on the biggest shifts in specialty coffee—pricing, labor, green coffee, equipment, tech, retail strategy, and wholesale—to deliver the context you need to make smart decisions.

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Written by humans (sad we have to even say that)

Fresh Cup started in the 90s as a print trade magazine. We’re coffee people, not corporate media. We’re committed to trustworthy reporting, stories written by humans, and fierce independence.