Fresh Cup: Coffee Industry Stories and Insights

De’Longhi Has a “Computer” That Happens to Make Coffee (And Maybe Avoids Tariffs)

The Italian manufacturer is taking full advantage of a loophole that exempts computers from tariffs by launching an ad campaign rebranding its espresso machines as computers.
by Fionn Pooler | September 12, 2025

Latest Stories

How Much Should a Mocha Cost? We Pulled Data from 100 Cafes to Find Out

Mocha prices are all over the map. What drives menu pricing, and how can cafes compete without undervaluing one of the most iconic coffee drinks? Read on to find out how.
by Garrett Oden | September 11, 2025

Riley Westbrook Has Strong Opinions About Espresso Machine Selection

Valor Coffee co-founder Riley Westbrook shares raw insights and recommendations for picking your next espresso machine.
by Garrett Oden | September 10, 2025

Your Morning To-Go Cup is Definitely Leaching Microplastics

One study estimated that drinking one cup of coffee from a to-go cup weekly could mean ingesting 90,000 microplastic particles each year. New research affirms that fact, albeit with less terrifying numbers.
by Fionn Pooler | September 10, 2025

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Retail & Commerce

Can Profit Sharing Make Cafes More Sustainable? Marco Suarez is Betting On It

Realistic Ways Coffee Shops Can Improve Their Sustainability Efforts

How Cafes Can Get the Most Out of Instagram in 2025

Cannabis Coffee Shops Give New Meaning to Third Places

Roastery Breakdown: Wicked Joe Organic Coffees

Want a Cafe That Lasts? Focus on Brand Identity

Industry Reports

Introducing Espresso Machine Hub, A Research and Discovery Platform For Commercial Machines

Buying a commercial espresso machine? Espresso Machine Hub makes it easy to do your research.
by Garrett Oden | September 5, 2025

Buy Once, Grow Right: Smart Espresso Machine Choices Fuel Business Growth

An espresso machine is the single most expensive piece of equipment many cafe owners will buy. Choosing a durable machine from the start helps prevent costly upgrades and supports growth.
by Ruth Easley | August 22, 2025

Here’s How Far Cannabis Beverages Have Come Since the CBD Coffee Craze

Coffee drinks made with CBD oil made a big splash circa 2018. Since then, the market for cannabis beverages has changed drastically, representing a shift in the way consumers approach alcohol, wellness, and leisure.
by Chloé Skye Weiser | August 15, 2025

Resource Library

The Eversys Deep Dive Buyer’s Guide

Key features, product line walkthrough, machine recommendations. This is *the* deep dive for the Eversys espresso machine lineup.

The Sanremo Deep Dive Buyer’s Guide

Key features, product line walkthrough, machine recommendations. This is *the* deep dive for the Sanremo espresso machine lineup.

Coffee & Tea Articles

Take the 2025 Fresh Cup Reader Survey

Rooted in Craft: Meet the 2025 Latte Art and Coffee in Good Spirits Champions

Brewing Beyond the Mainstream: Meet the 2025 World Cezve/Ibrik and Cup Tasters Champions

Making Room for More Than Coffee: How Non-Caffeinated Drinks Found a Place in Cafes

How To Create a Summer Drink Menu That Beats the Heat—and Rising Retail Costs

A Coffee Pro’s Travel Hacks for Great Coffee on the Go 

Trending Articles

Beyond the Headlines: Has Starbucks Killed the Cortado?

by Amber Gibson | January 24, 2025

Experts Share Emerging Coffee Industry Trends of 2025

by Garrett Oden | June 6, 2025

What is Cascara? An Overview of Coffee Cherry Tea

by Brenna Ciummo | May 20, 2014

Experts Share Emerging Coffee Industry Trends Of 2024

by Garrett Oden | March 29, 2024