Marketing & Branding

Coffee Milano Cafe had its best-ever sales month after a TikTok video went viral. This example of earned media demonstrates how coffee businesses can leverage their own content for powerful marketing.

Stamp cards are just the beginning. Beyond rewarding patrons, these four loyalty program options offer business owners room to experiment—and the opportunity to deepen customer engagement.

Coffee shop packaging has come a long way from the days of plain paper cups and stamped sleeves. Today, more and more cafes are using custom packaging to promote their brands and create memorable…

Great design can get a coffee bag noticed, but the details are what really connect with customers. So how should roasters decide which information matters most on a bag of coffee?

Your cafe’s customer experience is now a more important differentiator than the quality of your coffee—and that means regular customer surveys are a critical part of your success.

An excerpt from our forthcoming coffee shop handbook gives business owners everything you need to know about coffee marketing strategy.

A rebrand is more than just a new logo or color scheme. Timing it right can amplify a coffee brand's visibility and growth.

Branded coffee cups help create brand recognition and attract new customers, but what does it take to make a cup truly stand out?

At first glance, Guilder may seem like any other coffee shop. When guests enter the cafe in the Alameda-Irvington neighborhood in northeast Portland, they’ll likely first notice the abundant natural light. Green vines cascade over the…

Be silly, have, make videos and jump on the carousel: here are the new rules to increasing engagement for coffee shops on Instagram.