Marketing & Branding

Little Joy Coffee had a surprise hit when it created the raspberry Danish latte. But instead of keeping the recipe, they encouraged independent shops to recreate it.

How Michael Vaclav built an established, six-location coffee brand to be more timeless than trendy, relationship-forward by design, and approachable to all.

Instagram helped many coffee businesses build their brands. But now, as algorithms change and posting requirements grow, many shop owners are rethinking whether it’s worth the investment.

Valentine’s Day may not be a classic occasion for coffee shops—but as these four operators show, cafes can still harness the holiday with limited-time drinks, bundles, and other lucrative extras.

Instagram still matters for coffee shops, but the playbook is changing. These are the strategies that hold up in 2025.

Brand identity isn’t just about design. For many cafes, it’s what guides service, builds loyalty, and keeps them grounded in uncertain times.

Coffee Milano Cafe had its best-ever sales month after a TikTok video went viral. This example of earned media demonstrates how coffee businesses can leverage their own content for powerful marketing.

Stamp cards are just the beginning. Beyond rewarding patrons, these four loyalty program options offer business owners room to experiment—and the opportunity to deepen customer engagement.

Coffee shop packaging has come a long way from the days of plain paper cups and stamped sleeves. Today, more and more cafes are using custom packaging to promote their brands and create memorable…

Great design can get a coffee bag noticed, but the details are what really connect with customers. So how should roasters decide which information matters most on a bag of coffee?