new coffee shop welcome box

The Welcome Box

The Fresh Cup Welcome Box is a free gift for new and soon-to-be business owners of coffee shops, carts, trucks, caterers, and cafes.

Inside you’ll find Fresh Cup’s print How To Handbook and other educational resources, along with a rotating cast of product samples and discounts from beloved industry suppliers.

There is no cost and there is no catch.

Your passion and mission is the whole reason Fresh Cup as a publication exists. We hope this gift is a sign of our gratitude and support for your upcoming adventure.

The Fresh Cup


Who is eligible?

This program is designed to welcome new owners of businesses that serve coffee to this side of the industry.

  • You plan to open your business within the next year
  • You opened your businesses within the last year
  • You make and serve drinks to customers

⭐⭐⭐⭐⭐
This was really fun to get. The handbook is practical and I loved the samples. Thank you so much 🙂Sarah S.

Sign up for your Welcome Box

Latest Articles

How Specialty Coffee Brands Are Keeping Up With Gen Z Consumers

by Chloé Skye Weiser | July 17, 2026

Starbucks Committed to Cutting Carbon Emissions. A New Report Shows Emissions Went Up In Key Category.

by Fionn Pooler | July 16, 2026

Roastery Breakdown: Driftaway Coffee in Brooklyn, New York

by Anne Mercer | July 15, 2026

C-Market Price Ups And Downs Compared To “Meme-Stock Territory”

by Fionn Pooler | July 14, 2026