About Fresh Cup

Fresh Cup is a storytelling and education hub for the coffee and tea industries.

Pushing The Coffee Industry Forward

We believe that there’s a way to develop a more balanced and equitable industry where everyone contributes towards mutual success. To get there, it’ll take meaningful change in how we manage our teams, pay employees, market and sell to customers, source coffee, and build businesses.

Fresh Cup is the home of this ongoing conversation about what it means to build a profitable and just coffee business within an industry that’s desperate for a rebalancing.

The Voice of the Coffee Professional for 30 Years

At Fresh Cup, we’ve spent three decades covering the stories of specialty coffee and tea, showcasing tea-growing regions and cutting-edge coffee towns, giving voice to stalwart veterans and visionary newcomers, digging into issues important to owners and those vital to employees.

Our stories have educated our international readership on best business practices and on the amazing things going on in the far-flung corners of the industries. More than anything, Fresh Cup has shown how complex, exciting, sophisticated, and plain cool tea and coffee are.

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Our Team

garrett oden fresh cup

Garrett Oden

Publisher / Owner

Garrett Oden is the owner of Fresh Cup, a coffee industry publication for professionals, and Alimentous Studio, a content and copywriting agency for coffee, F&B, and food tech businesses.

ashley rodriguez fresh cup

Ashley Rodriguez

Managing Editor

Ashley Rodriguez is the managing editor at Fresh Cup. She served as the online editor of Barista Magazine from 2016-2019 and is an award-winning beer writer and podcaster. She hosts a podcast called Boss Barista and writes an accompanying newsletter about coffee and service work.


Maria Jose Parra

Social Media Manager

Maria Jose Parra is the social media manager at Fresh Cup. She is a gastronome, and currently works as a content creator for coffee companies. She worked as an editor managing the relaunch of Spanish edition of Perfect Daily Grind, has been involved in different sensory, editorial and digital projects in the coffee and food industries, and is currently working in her coffee cupping skills.