When Is the Right Time for Coffee Roasters to Rebrand?
A rebrand is more than just a new logo or color scheme. Timing it right can amplify a coffee brand’s visibility and growth.
Latest Stories
Roastery Breakdown: La Prima Espresso Co. In Pittsburgh, Pennsylvania
The Roastery Breakdown series is presented by our partner, Loring. Picture a coffee roastery: you might imagine a space with rows of shelving, burlap bags of green coffee stacked high, and large roasters towering inside…
Coffee News Club: Week of July 22nd
Guess we can’t slam back cups of coffee anymore. Plus, adding value in Ethiopia and a union fight gets more contentious.
Sahra Nguyen Risks It All On Robusta: “This Is How We Change The Industry”
How Sahra Nguyen used her storytelling skills and passion for Vietnamese coffee to bring robusta into the specialty conversation.
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Resource Library
The Coffee Shop To Micro-Roaster Starter Guide
A guide to expanding from coffee shop to micro-roaster, plus a roasting profitability calculator.
Opening and Closing Checklists
An editable template for opening and closing checklists designed for coffee shops.
Coffee & Tea Articles
Origin & Trade Articles
Battling Drought: How Climate Change and Dry Conditions Threaten Coffee Production
What happens to coffee when it doesn’t rain enough? In coffee-producing countries worldwide, drought conditions are drying up coffee cherries and threatening production.
The Transformative Value of Intercropping Coffee and Avocados at Fazenda Minamihara
Long believed to be detrimental to quality, how one farm showed intercropping coffee bushes with other plants can improve coffee and increase biodiversity.
Everything You Need to Know About the EU’s Deforestation Legislation
The European Union’s Deforestation Regulation (EUDR) started with good intentions, but may drastically change the way coffee is grown, sold, and consumed.
Industry Articles
Five Things That Caught Our Eye at World of Coffee Copenhagen
New anti-deforestation regulations, the Coffee Value Assessment tool, and thinking beyond coffee were hot topics at this year’s World of Coffee event in Copenhagen.
Roastery Breakdown: Three Keys Coffee in Houston, Texas
Art and coffee live harmoniously at Three Keys Coffee, a Houston-based roastery that uses music to evoke a multi-sensory coffee experience.
The Coffee Owners Roundtable Connects All Ends of the Coffee Supply Stream
Started in 2021, the Coffee Owners Roundtable will host its 27th roundtable and invites coffee pros to network, share experiences, and explore actions to improve the industry.