Behind the Headlines: Is Starbucks Writing Names on Cups Again Sweet or Silly?
Starbucks’ announced they’ll return to hand-writing customers’ names on their cups. We interview shop owners and ask: is writing names on cups silly or a way to build connection with customers?
Latest Stories
Coffee News Club: Week of December 9th
Thirty seconds for a coffee? Also, turns out coffee can extend your life — but for how long? Longer than 30 seconds. Click to read more.
Punch Cards, Points, and Perks: Which Coffee Loyalty Programs Work Best?
Stamp cards are just the beginning. Beyond rewarding patrons, these four loyalty program options offer business owners room to experiment—and the opportunity to deepen customer engagement.
Fresh Cup’s 2024 Coffee Gift Guide
Wondering what to get your favorite caffeine tinkerer, latte sipper, or espresso slinger this holiday season? We’ve sourced 2024 coffee gift recommendations from our team of experts.
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Must-Reads From The Coffee Shop Handbook
Retail & Commerce
Industry Reports
In Pursuit of Sustainable, Allergy-Inclusive Packaging
Some cafes are turning to biodegradable and edible packaging as a way to reduce waste. But many of these items contain major allergens—here’s what you need to know to keep patrons safe.
What Makes Packaging Sustainable?
Single-use packaging might seem like an inevitable part of a coffee business, but learning the basics of sustainable design can help owners reduce waste and align packaging needs with their values.
Behind the Headlines: Starbucks Cut Back on Discounts, But Were Discounts Ever Worth It?
Following Starbucks’ recent decision to cut back on drink promotions, we asked coffee shops if offering discounts is ever really worth it—and how they find success through thoughtful, targeted promotions.
Resource Library
The Coffee Shop To Micro-Roaster Starter Guide
A guide to expanding from coffee shop to micro-roaster, plus a roasting profitability calculator.
Opening and Closing Checklists
An editable template for opening and closing checklists designed for coffee shops.
