Fresh Cup: Coffee Industry Stories and Insights

India’s First Homegrown Matcha Sold for $34/kg. But Will Anyone Want It?

Despite an impressive first auction, cafe operators in India are skeptical that India-grown matcha can compete with Japanese original.
by Sohel Sarkar | October 7, 2026

Latest Stories

Stop Trying to Build Community

You can’t force community by posting online, but you can facilitate the real-world connections that make it happen naturally.
by Julie Hanell | October 7, 2026

International Coffee Day is Official, No Thanks to the U.S.

Mark your calendars: International Coffee Day has been recognized by the United Nations.
by Fionn Pooler | October 6, 2026

Coffee News Club: Week of October 5

Spent coffee grounds become insulation, the UN recognizes International Coffee Day, and a new data platform tracks global coffee trade.
by Fionn Pooler | October 5, 2026

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Retail & Commerce

10 Things Your Wholesale Roaster Wants You To Know, But Is Afraid to Say

No One Teaches You How To Start a Wholesale Business in Coffee. Until Now.

How Specialty Coffee Brands Are Keeping Up With Gen Z Consumers

Roastery Breakdown: Driftaway Coffee in Brooklyn, New York

Little Joy’s Raspberry Danish Latte Went Viral—So It Gave Away the Recipe

Brand Breakdown: Medici Coffee Roasters in Austin, Texas Wants to Be a Timeless—Not A Trendy—Brand

Resource Library

The Water Filtration Best Practices for Coffee Shops

Water is the unsung hero of coffee quality and equipment lifespan.

Live Session Replay: Modern Tech Stacks for Growing Roasters and Coffee Shops

We talked about the evolving coffee tech stack ecosystem, and how roasters and cafes can operate efficiently and smartly with their tech decisions, with Cropster and Odeko.

Industry Reports

The New Current Coffee Summit Brings Forward-Thinkers Together to Learn and Experiment

The inaugural Current Coffee Summit brings coffee leaders face-to-face with the science, equipment, and ideas reshaping coffee—September 29–30 in St. Louis.
by Garrett Oden | September 16, 2026

Specialty Coffee Is Now Mainstream. Is That a Good or Bad Thing?

Specialty coffee’s explosive growth has forced a reckoning between authenticity and scale. Some brands are proving they can honor core values while also reaching new markets.
by Chloé Skye Weiser | June 26, 2026

Coffee Tech Stacks: Mnemonic Coffee Wants To Use As Little Tech As Possible

Using tech tools doesn’t always equal growth or greater efficiency. Mnemonic in San Diego makes the case for cutting back and investing in the customer experience instead.
by Garrett Oden | June 24, 2026

Coffee & Tea Articles

How an Assam Tea Estate Produced India’s First Homegrown Matcha

Don’t Sleep On These Tea Lattes (Hint: it’s Not Matcha)

Nepal’s Coffee Shops Are Rewriting the Community Hub Model

The South India Coffee Company Bet on Excelsa Before Anyone Was Listening

‘Cold Brew’ Is Now in the Dictionary. What Does That Say About Contemporary Coffee Culture?

‘We Sold a Gesha Espresso for $18, And People Were Ordering It’: Danny Toro on High-End Coffees in New York City

Must-Reads From The Coffee Shop Handbook

The Coffee Shop Guide To Metrics and KPIs

by Anne Mercer | August 23, 2024

The Coffee Marketing Pyramid

by Garrett Oden | July 31, 2024

The Modern Coffee Shop Tech Stack

by Garrett Oden | November 8, 2024

Every Coffee Business Owner Needs To Ask Their Customers These Five Questions

by Garrett Oden | September 4, 2024