Fresh Cup: Coffee Industry Stories and Insights

‘We Sold a Gesha Espresso for $18, And People Were Ordering It’: Danny Toro on High-End Coffees in New York City

We talked to Danny Toro about serving high-end and rare coffees, life after winning the American AeroPress Championship, and the difference between the Austin and New York City coffee scenes.
by Garrett Oden | July 10, 2026

Latest Stories

Coffee Grown On Mars? What Would That Taste Like?

An industrial designer attempted to replicate the taste of coffee from three possible futures: Brazil in 2027, Sierra Leone in 2080, and Mars in 2126.
by Fionn Pooler | July 9, 2026

Little Joy’s Raspberry Danish Latte Went Viral—So It Gave Away the Recipe

Little Joy Coffee had a surprise hit when it created the raspberry Danish latte. But instead of keeping the recipe, they encouraged independent shops to recreate it.
by Haley Greene | July 8, 2026

Will The FDA Ban Methylene Chloride, Used To Decaffeinate Coffee? We May Get An Answer Soon.

Methylene chloride is used to decaffeinate coffee. Some groups have called for the chemical to be banned. Others disagree.
by Fionn Pooler | July 7, 2026

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Retail & Commerce

Brand Breakdown: Medici Coffee Roasters in Austin, Texas Wants to Be a Timeless—Not A Trendy—Brand

Coffee Consulting: What the Work Costs, Sustains, and Reveals

Instagram Used to Be a Must. Some Coffee Shops Are Walking Away.

Is Now a Good Time To Start a Coffee Business? Why Success Is More Possible Than You Might Think

How Cafes Are Using Cold Brew To Drive Sales in 2026

In China, Baristas Are Creating a Coffee Scene That’s Uniquely Theirs

Resource Library

Live Session Replay: Modern Tech Stacks for Growing Roasters and Coffee Shops

We talked about the evolving coffee tech stack ecosystem, and how roasters and cafes can operate efficiently and smartly with their tech decisions, with Cropster and Odeko.

The Eversys Deep Dive Buyer’s Guide

Key features, product line walkthrough, machine recommendations. This is *the* deep dive for the Eversys espresso machine lineup.

Industry Reports

Coffee Tech Stacks: How Spro Coffee Lab’s POS Data Helped the Brand Grow to Six Locations

Rich Lee and Liza Otanes bet everything on a coffee trailer in San Francisco in 2017. Now, their brand, Spro Coffee Lab, has five locations—and is still growing, thanks to smart tech choices made…
by Garrett Oden | May 22, 2026

Five Major Takeaways From the 2026 London Coffee Festival

The 2026 London Coffee Festival reveal some big trends, from ultra-customizable premium drinks to a maturing matcha market and growing automation.
by Claire Bullen | May 20, 2026

Coffee Tech Stacks: Blind Tiger Coffee Believes Tech Will Help The Brand Grow to 50+ Locations

Blind Tiger Coffee Roasters has eight cafes locations, but its founder wants to build a business that can handle fifty. Here’s how he’s thinking about using tech to get there.
by Garrett Oden | May 1, 2026

Coffee & Tea Articles

A Decade-Old Kenya Kiriani Showcases the Possibilities of Frozen Coffee

How Ghirardelli Made Classic Flavors Feel New Again In Their World of Coffee Drink Flights

Tea Refreshers Are Winning Over the Non-Coffee Crowd

More Restaurants Are Becoming All-Day Cafes

Cxffeeblack Opens New Memphis Headquarters

How Xpresso in South Africa Makes Coffee Affordable for All

Must-Reads From The Coffee Shop Handbook

The Coffee Shop Guide To Metrics and KPIs

by Anne Mercer | August 23, 2024

The Coffee Marketing Pyramid

by Garrett Oden | July 31, 2024

The Modern Coffee Shop Tech Stack

by Garrett Oden | November 8, 2024

Every Coffee Business Owner Needs To Ask Their Customers These Five Questions

by Garrett Oden | September 4, 2024