Fresh Cup: Coffee Industry Stories and Insights

Behind the Headlines: Is Starbucks Writing Names on Cups Again Sweet or Silly?

Starbucks’ announced they’ll return to hand-writing customers’ names on their cups. We interview shop owners and ask: is writing names on cups silly or a way to build connection with customers?
by Amber Gibson | December 11, 2024

Latest Stories

Coffee News Club: Week of December 9th

Thirty seconds for a coffee? Also, turns out coffee can extend your life — but for how long? Longer than 30 seconds. Click to read more.
by Fionn Pooler | December 9, 2024

Punch Cards, Points, and Perks: Which Coffee Loyalty Programs Work Best?

Stamp cards are just the beginning. Beyond rewarding patrons, these four loyalty program options offer business owners room to experiment—and the opportunity to deepen customer engagement.
by Haley Greene | December 6, 2024

Fresh Cup’s 2024 Coffee Gift Guide

Wondering what to get your favorite caffeine tinkerer, latte sipper, or espresso slinger this holiday season? We’ve sourced 2024 coffee gift recommendations from our team of experts.
by Ashley Rodriguez | December 4, 2024

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Retail & Commerce

Designing for the Future: The Evolution of Coffee Shop Packaging

How To Find: An Espresso Machine Technician

Surviving a Sales Slump 

Roastery Breakdown: Alma Coffee in Canton, Georgia

Designing a Good Coffee Bag Is Harder Than You’d Think

Should You Add a Food Program to Your Cafe?

Industry Reports

In Pursuit of Sustainable, Allergy-Inclusive Packaging

Some cafes are turning to biodegradable and edible packaging as a way to reduce waste. But many of these items contain major allergens—here’s what you need to know to keep patrons safe.
by Chloé Skye Weiser | November 20, 2024

What Makes Packaging Sustainable?

Single-use packaging might seem like an inevitable part of a coffee business, but learning the basics of sustainable design can help owners reduce waste and align packaging needs with their values.
by Chloé Skye Weiser | November 13, 2024

Behind the Headlines: Starbucks Cut Back on Discounts, But Were Discounts Ever Worth It? 

Following Starbucks’ recent decision to cut back on drink promotions, we asked coffee shops if offering discounts is ever really worth it—and how they find success through thoughtful, targeted promotions.
by Amber Gibson | November 6, 2024

Resource Library

The Coffee Shop To Micro-Roaster Starter Guide

A guide to expanding from coffee shop to micro-roaster, plus a roasting profitability calculator.

Opening and Closing Checklists

An editable template for opening and closing checklists designed for coffee shops.

Recent News

Coffee News Club: Week of December 2nd

by Fionn Pooler | December 2, 2024

Coffee News Club: Week of November 25th

by Fionn Pooler | November 25, 2024

Coffee News Club: Week of November 18th

by Fionn Pooler | November 18, 2024

Coffee News Club: Week of November 11th

by Fionn Pooler | November 11, 2024

Coffee & Tea Articles

Read Now: Fresh Cup’s Top 2024 Interviews

Five Places, Five Winter Drinks

Morgan Eckroth on Fighting TikTok’s Algorithm and Celebrating Cafe Life

It’s Impossible to Visit Every Starbucks On Earth—But One Man Is Trying Anyway

Don’t Be So Serious: How Abbey Chiavario Makes Matryoshka Coffee Shine By Indulging in the Spirit of Play

Five Places, Five Espresso Blends

Trending Articles

What is Cascara? An Overview of Coffee Cherry Tea

by Brenna Ciummo | May 20, 2014

Survey Results: The 2023 Coffee Business Owner Salary Report

by Garrett Oden | September 13, 2023

Experts Share Emerging Coffee Industry Trends Of 2024

by Garrett Oden | March 29, 2024

Coffee News Club: Week of February 12th

by Fionn Pooler | February 12, 2024