Fresh Cup: Coffee Industry Stories and Insights

This Coffee Shop Went Viral. Here’s What Happened Next

Coffee Milano Cafe had its best-ever sales month after a TikTok video went viral. This example of earned media demonstrates how coffee businesses can leverage their own content for powerful marketing.
by Haley Greene | February 12, 2025

Latest Stories

Coffee News Club: Week of February 10th

Lots of news this week: Fake beans, Canadians change the name of Americanos, and coffee hits $4 per pound.
by Fionn Pooler | February 10, 2025

How To Find: A Wholesale Coffee Roasting Partner

Finding a coffee partner to supply your business requires more than just tasting samples from different roasters. Here’s how to evaluate wholesale coffee roasters—and find your perfect match.
by Anne Mercer | February 7, 2025

Behind the Headlines: Science Says Morning Is the Best Time To Drink Coffee. What Do the Pros Think?

Results from a new study show that drinking coffee in the morning can benefit cardiovascular health. But what do the pros have to say about their favorite time to drink coffee?
by Amber Gibson | February 5, 2025

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Retail & Commerce

The Worker-Owned Coffee Cooperatives of Baltimore

How Three Coffee Shops Tackle Inventory Management

Punch Cards, Points, and Perks: Which Coffee Loyalty Programs Work Best?

Designing for the Future: The Evolution of Coffee Shop Packaging

How To Find: An Espresso Machine Technician

Surviving a Sales Slump 

Industry Reports

Roastery Breakdown: Café con Jiribilla in Mexico City, Mexico

Café con Jiribilla in Mexico City makes use of small spaces and practical tools, all while focusing on sourcing single-origin coffees from Mexico.
by Ashley Rodriguez | January 31, 2025

Beyond the Headlines: Has Starbucks Killed the Cortado?

Starbucks recently announced it will add a cortado to its menu, but in a size that varies from established industry norms. We asked coffee shop owners to weigh in on the news—and whether it…
by Amber Gibson | January 24, 2025

The Mocktail Movement Comes to Coffee Shops

More people are opting for low and no alcohol drinks, and with the right tools, coffee shops can welcome a whole new crowd of mocktail enthusiasts.
by Garrett Oden | January 22, 2025

Resource Library

The Coffee Shop Operations Micro-Guide

In this era of efficiency, mastering back-end operations for coffee shops is critical. Get this resource to protect your profits.

The Coffee Shop To Micro-Roaster Starter Guide

A guide to expanding from coffee shop to micro-roaster, plus a roasting profitability calculator.

Recent News

Coffee News Club: Week of February 3rd

by Fionn Pooler | February 3, 2025

Coffee News Club: Week of January 27th

by Fionn Pooler | January 27, 2025

Coffee News Club: Week of January 21st

by Fionn Pooler | January 21, 2025

Coffee News Club: Week of January 13th

by Fionn Pooler | January 13, 2025

Coffee & Tea Articles

Step Up and Ask: How Industry Consultant Rachel Apple Makes Coffee Education More Accessible

Steeping Sweetness: Milk Brew Provides a Fun Take on Cold Coffee

Why the New Coffee Brewing Control Chart is a Big Deal

Read Now: Fresh Cup’s Top 2024 Interviews

Five Places, Five Winter Drinks

Morgan Eckroth on Fighting TikTok’s Algorithm and Celebrating Cafe Life

Trending Articles

What is Cascara? An Overview of Coffee Cherry Tea

by Brenna Ciummo | May 20, 2014

The Magic Of Small Coffee Shops

by Valorie Clark | May 31, 2023

Behind the Headlines: Is Starbucks Writing Names on Cups Again Sweet or Silly?

by Amber Gibson | December 11, 2024

Fresh Finds: The Stagg EKG Pro Studio

by Ashley Rodriguez | March 3, 2023