Fresh Cup: Coffee Industry Stories and Insights

24 Days of Fun: Crafting a Compelling Coffee Advent Calendar

You’ve seen advent calendars for everything from beer to tea to cheese. It was only a matter of time before specialty coffee jumped on the trend. Here’s how some of the most notable coffee…
by Pauline DaidPoisot | December 9, 2022

Latest Stories

Chatter in the Café: How To Control and Manage the Noise

Great aesthetics do not have to mean terrible acoustics. Learn how cafés can blend effective sound design with the right ambiance.
by Carrie Pallardy | December 8, 2022

When Is the Right Time to Open a Second Location?

The decision to open a second cafe isn’t an easy one. If you’re considering expansion, here are three signs you’re ready to grow your cafe business.
by Haley Greene | December 7, 2022

Creating Accessibility in Cafés

Welcome and include everyone into your café through accessible design and navigation.
by Vilissa Thompson, LMSW | December 6, 2022

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Retail & Commerce Articles

Stop Scrolling: Five Tips to Build Your Instagram Following

Stay Moving: The Best Products To Serve For Coffee Carts, Trucks, and Caterers

Reading the Signs: How To Use Signage Effectively In Your Café

Night Light, Night Bright: The Incredible Annual Light Show at Mozart’s Coffee

Beyond “Wish-Cycling”: Kin Coffee Aims for a Zero-Waste Future

Don’t Call it a Comeback: Pour Overs Reclaim Prominence in Specialty Coffee Shops 

Popular Articles

Who Is Canned Cold Brew For?

Ready-to-drink (RTD) or canned beverages have exploded in popularity, and the coffee industry hasn’t been exempt from this trend.
by Chloé Skye Weiser | December 2, 2022

Welcome To The New Fresh Cup!

The reimagined Fresh Cup reflects our transition to an online-first magazine and our optimism for a better coffee future.
by Garrett Oden | December 1, 2022

Unique Selling Points — How 18 Cafés Create Distinct Customer Experiences

18 cafés from around the world serving up a unique experience for their customers.
by Jessica Natale Woollard | April 19, 2022

Recent News

Coffee News Club: Week of December 5th

by Fionn Pooler | December 5, 2022

Coffee News Club: Week of November 28th

by Fionn Pooler | November 28, 2022

Take The Coffee Wage Survey With GoFundBean

by Ashley Rodriguez | November 22, 2022

Coffee News Club: Week of November 21st

by Fionn Pooler | November 21, 2022

Coffee & Tea Articles

A Tough Tea Market by the Numbers: Insights From the 2022 North American Tea Conference

Cola Beware: The New Wave of Soda

Farm-to-Table: On Locally-Grown Tea

A New Kind of Mocha: On Specialty Chocolate Producers

Tea Latte Esteem: Why Tea Lattes Might Be The Next Great Coffee Drink

Waste No More: Cleaning Up After Coffee

Origin & Trade Articles

New Names, Same Faces: Genetic Accuracy for Yemeni Coffee

In Yemen, coffee varieties are often referred to by colloquial names, which are often inaccurate and don’t reflect real varieties. But a new study is giving farmers more definitive names and greater access to…
by Valorie Clark | November 23, 2022

Contemporary Indonesian Specialty Coffee: A Chat with Three Coffee Processors

The world of Indonesian coffee has changed a lot over the past five years. Here are three coffee processors discussing the highlights and challenges of Indonesian coffee production.
by Mikey Rinaldo | November 11, 2022

South African Rooibos Tea Corporations Hand Over $700k to Indigenous Groups: Why Is This Important?

Rooibos, indigenous to South Africa, is a caffeine-free tea staple in many cafes, and a new deal will honor the original knowledge holders of the plant.
by Nyasha Bhobo | November 9, 2022

Industry Articles

Every CUP Has A Story To Tell

How Coffee Uplifts People is narrating a new tale for the coffee industry.
by Fiona McKinson | October 12, 2022

Pouring Into the Other’s Cup: How One Latte Art Competition is Redefining Community

Back in my days as a barista, I was thrilled to close shop with my “work besties.” A work bestie is defined as: When working the front line of a coffee shop shakes your…
by Casey Chartier-Vignapiano | June 7, 2022

The Five Tools We Loved at the 2022 Specialty Coffee Expo

The Specialty Coffee Association Expo floor was full of new gadgets and tools: here are some of our favorites.
by Sierra Yeo | April 26, 2022