Welcome To The New Fresh Cup!
The reimagined Fresh Cup reflects our transition to an online-first magazine and our optimism for a better coffee future.
Latest Stories
Stop Scrolling: Five Tips to Build Your Instagram Following
Most coffee businesses rely on social media—particularly Instagram—to communicate with customers. Here’s everything you need to know to be successful on the ‘gram.
Coffee News Club: Week of November 28th
Topsy-turvy coffee predictions from Brazil, a survey to promote wage transparency, and Starbucks continues closing unionized stores. Here’s a roundup of this week’s biggest coffee headlines. ‘Brazil Farmers, Agronomists Downgrade 2023 Coffee Crop Expectations’…
New Names, Same Faces: Genetic Accuracy for Yemeni Coffee
In Yemen, coffee varieties are often referred to by colloquial names, which are often inaccurate and don’t reflect real varieties. But a new study is giving farmers more definitive names and greater access to…
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Retail & Commerce Articles
Popular Articles
Unique Selling Points — How 18 Cafés Create Distinct Customer Experiences
18 cafés from around the world serving up a unique experience for their customers.
Tea Latte Esteem: Why Tea Lattes Might Be The Next Great Coffee Drink
Tea lattes can offer a primer into more complex flavors.
Cold Coffee for a New Cohort: What Chamberlain Coffee Says About Gen Z Coffee Drinkers
In 2021, three out of every four drinks sold at Starbucks was cold. Many of the dramatic changes in coffee consumption come from the newest generation of coffee drinkers: Gen Z.
Recent News
Coffee & Tea Articles
Origin & Trade Articles
Contemporary Indonesian Specialty Coffee: A Chat with Three Coffee Processors
The world of Indonesian coffee has changed a lot over the past five years. Here are three coffee processors discussing the highlights and challenges of Indonesian coffee production.
South African Rooibos Tea Corporations Hand Over $700k to Indigenous Groups: Why Is This Important?
Rooibos, indigenous to South Africa, is a caffeine-free tea staple in many cafes, and a new deal will honor the original knowledge holders of the plant.
Back to Nature: On The Georgian Tea Revival
The Caucasus region does not typically come to mind when thinking of tea origin, but the country of Georgia has been producing tea since the early 19th century—and is making a comeback.
Industry Articles
Every CUP Has A Story To Tell
How Coffee Uplifts People is narrating a new tale for the coffee industry.
Pouring Into the Other’s Cup: How One Latte Art Competition is Redefining Community
Back in my days as a barista, I was thrilled to close shop with my “work besties.” A work bestie is defined as: a co-worker who shares a wicked sense of humor complimentary tastes…
The Five Tools We Loved at the 2022 Specialty Coffee Expo
The Specialty Coffee Association Expo floor was full of new gadgets and tools: here are some of our favorites.