Fresh Cup: Coffee Industry Stories and Insights

Ask Maps: How To Get Mentions From the Google Maps AI

Google Maps now integrates directly with Square and Toast. Here’s how that impacts your AI answer engine mentions.
by Garrett Oden | September 2, 2026

Latest Stories

How Coffee Brands Keep Subscribers from Clicking ‘Cancel’

Consumers are becoming more selective about the subscriptions they keep. A few dollars here and there can quickly add up, as streaming services, meal kits, fitness apps, and more pile onto monthly credit card…
by Shaistha Khan | September 2, 2026

Climate Change Causing Destruction On Coffee Farms from Hawaiʻi to Indonesia

On August 15, Hurricane Lala struck Hawaiʻi. A strong El Niño and other climate change-related events could be part of the reason why weather patterns this year have been particularly harsh.
by Fionn Pooler | September 1, 2026

Coffee News Club: Week of August 31

Extreme weather events are ravaging coffee farms globally. Plus unionized Starbucks baristas ask supporters to boycott the brand.
by Fionn Pooler | August 31, 2026

Join 12,500+ coffee leaders and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.

Retail & Commerce

No One Teaches You How To Start a Wholesale Business in Coffee. Until Now.

Roastery Breakdown: Driftaway Coffee in Brooklyn, New York

Little Joy’s Raspberry Danish Latte Went Viral—So It Gave Away the Recipe

Brand Breakdown: Medici Coffee Roasters in Austin, Texas Wants to Be a Timeless—Not A Trendy—Brand

Coffee Consulting: What the Work Costs, Sustains, and Reveals

Instagram Used to Be a Must. Some Coffee Shops Are Walking Away.

Resource Library

Live Session: 5 Things Roasters Get Wrong About Wholesale Sales

Wholesale sales is hard! No way around it, but if you can stop making these five mistakes, it will be less hard (sorry, sales is always hard).

The Water Filtration Best Practices for Coffee Shops

Water is the unsung hero of coffee quality and equipment lifespan.

Industry Reports

Specialty Coffee Is Now Mainstream. Is That a Good or Bad Thing?

Specialty coffee’s explosive growth has forced a reckoning between authenticity and scale. Some brands are proving they can honor core values while also reaching new markets.
by Chloé Skye Weiser | June 26, 2026

Coffee Tech Stacks: Mnemonic Coffee Wants To Use As Little Tech As Possible

Using tech tools doesn’t always equal growth or greater efficiency. Mnemonic in San Diego makes the case for cutting back and investing in the customer experience instead.
by Garrett Oden | June 24, 2026

Coffee Tech Stacks: How Spro Coffee Lab’s POS Data Helped the Brand Grow to Six Locations

Rich Lee and Liza Otanes bet everything on a coffee trailer in San Francisco in 2017. Now, their brand, Spro Coffee Lab, has five locations—and is still growing, thanks to smart tech choices made…
by Garrett Oden | May 22, 2026

Coffee & Tea Articles

‘Cold Brew’ Is Now in the Dictionary. What Does That Say About Contemporary Coffee Culture?

‘We Sold a Gesha Espresso for $18, And People Were Ordering It’: Danny Toro on High-End Coffees in New York City

A Decade-Old Kenya Kiriani Showcases the Possibilities of Frozen Coffee

How Ghirardelli Made Classic Flavors Feel New Again In Their World of Coffee Drink Flights

Tea Refreshers Are Winning Over the Non-Coffee Crowd

More Restaurants Are Becoming All-Day Cafes

Must-Reads From The Coffee Shop Handbook

The Coffee Shop Guide To Metrics and KPIs

by Anne Mercer | August 23, 2024

The Coffee Marketing Pyramid

by Garrett Oden | July 31, 2024

The Modern Coffee Shop Tech Stack

by Garrett Oden | November 8, 2024

Every Coffee Business Owner Needs To Ask Their Customers These Five Questions

by Garrett Oden | September 4, 2024