What to Expect
The Coffee Shop Handbook is an invaluable print resource for new and emerging coffee shop owners.
For over three decades, Fresh Cup Magazine has been at the forefront of the specialty coffee industry, providing invaluable insights and education to coffee professionals worldwide. Now, we present the latest edition of our most sought-after resource: The Coffee Shop Handbook.
The Coffee Shop Handbook distills 30 years of industry expertise into a single, comprehensive volume. This meticulously researched and updated guide addresses the evolving challenges and opportunities in the coffee shop business landscape.
Get the Handbook
There are two ways to get the handbook.
Limited to the USA (for now).
New / future business owners can get a copy for free when you sign up for a New Coffee Shop Welcome Box. Sign up for a Welcome Box.
Established business owners can get a copy for $15 (including shipping). Purchase the handbook.
Topics Covered in the Handbook
- Key metrics to measure and track as a coffee shop owner
- Modern technology and tools to run your business
- Creating brand messaging and design that generates customers
- Breakdowns of equipment and small wares you’ll need in your shop
- Paid time off, wage transparency, and other team best practices
- Practical guides to social media, local marketing, and PR
- Training for efficiency and hiring good managers
- Designing your coffee, tea, and food programs
- When you should open a second location or start roasting coffee
