Wholesale Relationships Are Strained Under Increasing Green Coffee Costs. 13 Roasters Told Us How They’re Adapting.

In the last year, green coffee prices have gone up dramatically, but most roasters have raised wholesale prices by only marginal amounts. Here’s how they’re absorbing the difference, and what’s working so far.
by Haley Greene | March 25, 2026

‘We Went at It Backwards’: Kyle Ramage on Competition-Level Roasting and the Black & White Story

Roaster and communicator Kat Melheim turns her attention to her former workplace to learn how competition coffees and global barista relationships shaped its roasting business.
by Garrett Oden | March 6, 2026

‘Where Do We Find the Women?’: Areli Barrera Grodski on Roasting for Prosperity and Equity

Little Waves co-founder Areli Barrera Grodski reflects on becoming a Micro Roaster of the Year by prioritizing racial and gender equity alongside a “peak” coffee program.
by Garrett Oden | February 11, 2026

“You Have This Point of Leverage”: Brett Donahue on Sourcing and Roasting at Scale with Counter Culture Coffee

Counter Culture’s Brett Donahue reflects on how a 30-year-old company maintains quality at scale, removes bias from sourcing, and embraces new ideas that challenge the status quo.
by Garrett Oden | January 14, 2026

30 Years of JBC Coffee: How the Madison Roaster Has Seen the Industry Change

JBC Coffee Roasters in Madison has been in the business for more than 30 years—here’s how co-owner Laura Salinger-Johnson has seen the industry change since the company’s founding.
by Erin McGroarty | November 12, 2025

Roastery Breakdown: Wicked Joe Organic Coffees

Maine’s Wicked Joe Organic Coffees utilizes technology to roast quality coffee on a large scale—and still manages to prioritize sustainability in the process.
by Brit Alexandria | June 27, 2025

How Coffee Roasters Are Offering Formerly Incarcerated People a New Path Forward

It can be hard for people leaving prison to find employment, which often leads to reoffending. A growing number of coffee companies are trying to change that.
by Fionn Pooler | April 16, 2025

Roastery Breakdown: ViCAFE in Zurich, Switzerland

ViCAFE’s roastery serves 17 cafes in Switzerland. To manage that scale, it uses automation—including a software program that connects all the roastery’s machinery—so its team is free to focus on quality.
by Brit Alexandria | March 12, 2025

RoasterLink: Learnings From One Year of Wholesale Coffee Matchmaking

Seeing how often coffee roasters and shops failed to connect, Fresh Cup launched RoasterLink: a wholesale coffee matchmaking program. Now, publisher Garrett Oden is reflecting on a year of successes and insights—and what comes…
by Garrett Oden | February 19, 2025

Roastery Breakdown: Alma Coffee in Canton, Georgia

Alma Coffee’s mixed cafe and roastery space is designed to feature and showcase the brand’s bean-to-cup model of sourcing, roasting and serving coffee.
by Brit Alexandria | October 2, 2024