What to Do About Holiday Gifting Season as a Coffee Brand

Serve your existing customers this holiday season, and they’ll bring you new ones.
by Garrett Oden | November 4, 2026

Your Merch Needs a Strategy, and the Black Tee Is Not It

Have your logo on a mug? That’s a start. Here’s how to create a merch strategy that builds loyalty and affinity for your brand.
by Julie Hanell | October 28, 2026

Your Coffee Shop’s Recipes Will Be Copied, but It Doesn’t Matter

Competitors will copy your drinks, your captions, and your menus. So what, if anything, is truly yours?
by Garrett Oden | October 21, 2026

Your Values Are on the Wall. Are They on the Floor?

Your brand values are meaningless unless you teach your team how to turn them into action.
by Julie Hanell | October 14, 2026

Stop Trying to Build Community

You can’t force community by posting online, but you can facilitate the real-world connections that make it happen naturally.
by Julie Hanell | October 7, 2026

The Coffee Membership Is the New Subscription

Coffee subscriptions were all the rage. Now, interactive memberships are taking center stage.
by Garrett Oden | September 30, 2026

The Death of the Pumpkin Spice Latte Has Been Greatly Exaggerated

Is the Pumpkin Spice Latte actually losing its grip on fall, or is it all wishful thinking?
by Garrett Oden | September 23, 2026

It’s Mocktails All The Way Down

The bar for menu innovation is getting higher. And higher. And higher.
by Garrett Oden | September 16, 2026

Did Customization Win the Coffee Wars?

The largest coffee chains in the U.S. all have one thing in common: endless customization.
by Garrett Oden | September 9, 2026

Ask Maps: How To Get Mentions From the Google Maps AI

Google Maps now integrates directly with Square and Toast. Here's how that impacts your AI answer engine mentions.
by Garrett Oden | September 2, 2026