Marketing & Branding

Most coffee businesses rely on social media—particularly Instagram—to communicate with customers. Here’s everything you need to know to be successful on the 'gram.

The name you choose for your coffee business might be the most important decision you make. How four business owners came up with theirs.

Take advantage of trending and fun food holidays—you can draw more customers in without a big marketing budget and have fun in the process.

How Couplet Coffee has gone off-script to achieve legend status on social media. 

Instagrammability is a characteristic that’s frequently talked about in our industry. But what does that term mean—and what’s the value of it?

More and more coffee brands are incorporating big colors and bold designs in their branding. Why? We look at maximalism as a trend and as a window into the future of coffee.

Achieve success with your new coffee business by intentionally creating your brand.

Emily McIntyre of Catalyst Coffee Consulting continues her Coffee Marketing series with Part 2: More Offers = More Sales

After more than a decade selling coffee, Emily McIntyre is teaching others how to do it for themselves. In May of 2020, she created a simple system to sell coffee: “5 Steps to Actually…