Marketing & Branding

Many people's first interactions with a café are visual—and you don't have to be a photographer to take photos that define your brand and attract customers.

Many cafés double as bike repair shops, bookstores, clothing boutiques. With the rise of ecommerce, some are using their space as a shipping locale.

We spoke to three coffee roasting pros to learn how packaging design can attract new customers—and keep them coming back for more.

Don't sit alone at your café or roastery—how partnerships and collaborations can strengthen your brand and bring new customers in.

Most coffee businesses rely on social media—particularly Instagram—to communicate with customers. Here’s everything you need to know to be successful on the 'gram.

The name you choose for your coffee business might be the most important decision you make. How four business owners came up with theirs.

Take advantage of trending and fun food holidays—you can draw more customers in without a big marketing budget and have fun in the process.

How Couplet Coffee has gone off-script to achieve legend status on social media. 

Instagrammability is a characteristic that’s frequently talked about in our industry. But what does that term mean—and what’s the value of it?

More and more coffee brands are incorporating big colors and bold designs in their branding. Why? We look at maximalism as a trend and as a window into the future of coffee.