Stop Scrolling: Five Tips to Build Your Instagram Following

Most coffee businesses rely on social media—particularly Instagram—to communicate with customers. Here’s everything you need to know to be successful on the 'gram.
by RJ Joseph | November 30, 2022

A Rose by Any Other Name: What To Call Your Coffee Company

The name you choose for your coffee business might be the most important decision you make. How four business owners came up with theirs.
by RJ Joseph | October 21, 2022

How to Nail Your Next National Coffee Day Promotion

Take advantage of trending and fun food holidays—you can draw more customers in without a big marketing budget and have fun in the process.
by Rachel Sandstrom Morrison | September 28, 2022

Couplet Coffee Is Doing Coffee Social Media Better

How Couplet Coffee has gone off-script to achieve legend status on social media. 
by Valorie Clark | June 2, 2022

How to Make an Instagrammable Café

Instagrammability is a characteristic that’s frequently talked about in our industry. But what does that term mean—and what’s the value of it?
by Jordan Johnson | May 9, 2022

Be Bold: Embracing Maximalism in Coffee Branding

More and more coffee brands are incorporating big colors and bold designs in their branding. Why? We look at maximalism as a trend and as a window into the future of coffee.
by Mikey Rinaldo | May 5, 2022

Coffee Marketing, Part 3: Building Out Your Coffee Brand

Achieve success with your new coffee business by intentionally creating your brand.
by Emily McIntyre | December 21, 2020

Coffee Marketing, Part 2

Emily McIntyre of Catalyst Coffee Consulting continues her Coffee Marketing series with Part 2: More Offers = More Sales
by Emily McIntyre | December 14, 2020

Coffee Marketing, Part 1

After more than a decade selling coffee, Emily McIntyre is teaching others how to do it for themselves. In May of 2020, she created a simple system to sell coffee: “5 Steps to Actually…
by Emily McIntyre | December 14, 2020