‘Where Do We Find the Women?’: Areli Barrera Grodski on Roasting for Prosperity and Equity

Little Waves co-founder Areli Barrera Grodski reflects on becoming a Micro Roaster of the Year by prioritizing racial and gender equity alongside a “peak” coffee program.
by Garrett Oden | February 11, 2026

“You Have This Point of Leverage”: Brett Donahue on Sourcing and Roasting at Scale with Counter Culture Coffee

Counter Culture’s Brett Donahue reflects on how a 30-year-old company maintains quality at scale, removes bias from sourcing, and embraces new ideas that challenge the status quo.
by Garrett Oden | January 14, 2026

30 Years of JBC Coffee: How the Madison Roaster Has Seen the Industry Change

JBC Coffee Roasters in Madison has been in the business for more than 30 years—here’s how co-owner Laura Salinger-Johnson has seen the industry change since the company’s founding.
by Erin McGroarty | November 12, 2025

Roastery Breakdown: Wicked Joe Organic Coffees

Maine’s Wicked Joe Organic Coffees utilizes technology to roast quality coffee on a large scale—and still manages to prioritize sustainability in the process.
by Brit Alexandria | June 27, 2025

How Coffee Roasters Are Offering Formerly Incarcerated People a New Path Forward

It can be hard for people leaving prison to find employment, which often leads to reoffending. A growing number of coffee companies are trying to change that.
by Fionn Pooler | April 16, 2025

Roastery Breakdown: ViCAFE in Zurich, Switzerland

ViCAFE’s roastery serves 17 cafes in Switzerland. To manage that scale, it uses automation—including a software program that connects all the roastery’s machinery—so its team is free to focus on quality.
by Brit Alexandria | March 12, 2025

RoasterLink: Learnings From One Year of Wholesale Coffee Matchmaking

Seeing how often coffee roasters and shops failed to connect, Fresh Cup launched RoasterLink: a wholesale coffee matchmaking program. Now, publisher Garrett Oden is reflecting on a year of successes and insights—and what comes…
by Garrett Oden | February 19, 2025

Roastery Breakdown: Alma Coffee in Canton, Georgia

Alma Coffee’s mixed cafe and roastery space is designed to feature and showcase the brand’s bean-to-cup model of sourcing, roasting and serving coffee.
by Brit Alexandria | October 2, 2024

Coffee Subscriptions Are Booming: Here’s How They Connect Roasters with Customers Near and Far 

Coffee subscriptions aren't just a convenient way to get coffee delivered; they're a booming sector of the coffee industry and can connect roasters to consumers locally and globally.
by Victoria Brown | July 10, 2024

Waste No Beans: A Demand Planning Guide for Roasters

Coffee roasters face a common struggle when setting up their ecommerce platforms: how to avoid waste while keeping products fresh. Now, many are turning to software to manage inventory.
by Haley Greene | May 3, 2024