Fair Trade USA Opens Pilot Pop-up Shop in NYC

by

Editorial Policy

Published on

Last updated on

Fair Trade Difference pop-up shop in New York City. All photos by Paul + Williams

[O]ctober is Fair Trade Month, and the country’s leading third-party certifier of all things fair trade is celebrating in a new way.

Fair Trade USA opened its first pop-up shop, Fair Trade Difference, on October 10 and is set to keep its doors open in New York City through the end of the month.

Located at the Seaport District on 8 Fulton Street, also known as the city’s original commercial spot, the store features products by Fair Trade USA’s brand partners, including Patagonia, West Elm, and Kroger.

Fair Trade Difference’s two-story space allows customers to have a range of experiences, from taking time to sip on coffee at the Death Wish Coffee bar while shopping for goods including furniture, chocolate, beverages, rugs, and textiles.

Death Wish Coffee bar

The shop is open and free for the public to enjoy and learn more about the industry.

For Lisa Williams, the head of product at Patagonia, being a fair trade business and setting the standard for others is a point of pride.

Patagonia at the pop-up shop

“Five years ago, we started making 10 yoga styles in one Fair Trade Certified factory and we are proud today to offer more fair trade styles than any other apparel brand,” says Williams. “This means more than 66,000 workers have benefited from our commitment to the Fair Trade Certified program. We’re excited to celebrate our partnership with Fair Trade USA at the pop-up and the progress we’ve made offering products in every category that allow our customers to vote with their dollars for good values.”

Beyond shopping, visitors have the chance to get involved by participating in some special events in the space. On Monday, October 21, from 7 to 9 p.m., attendees can catch a screening of the BuzzFeed video “I Get Paid to Drink Coffee” and a conversation led by BuzzFeed’s Auri Jackson. Jackson will speak with representatives from Death Wish Coffee and Fair Trade USA in a question-and-answer session.

On Thursday, October 24, from 6 to 8:30 p.m., creative director of We Wear Fair Trade, Rachael Wang, will speak on fashion and advocacy, with snacks, drinks, and gift bags provided.

A virtual reality event with complimentary tea readings and free tastings will be held Saturday, October 26, from 3 to 6 p.m., where guests will learn about the Sorwathe Tea Estate in Rwanda, home to Fair Trade Certified tea fields.

Just in time for Halloween, Fair Trade Difference is hosting a trick-or-treat with free sweets on Wednesday, October 30, from 3 to 8 p.m. Guests, who are encouraged to wear costumes, can learn about the impact of Fair Trade certification on cocoa and sugar workers.

Can’t make it to the store? Fair Trade USA’s online product finder features more than 1,200 businesses certified as fair trade.

Share This Article

Fresh Cup Staff

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

Other Articles You May Like

Sweet Companions: Creating The Perfect Coffee and Cheese Pairing

Its high fat content and overall creaminess makes cheese ideal for balancing coffee’s acidity.
by Madeleine Coghlan | January 24, 2023

Coffee Waste or Product Potential?

Thanks to innovative minds across the globe, coffee cherry excess is being repurposed in food products, merchandise production, and even as biofuel.
by Anna Brones | January 19, 2023

Grinding for a Purpose: Everything You Need To Know To Pick The Right Grinder

While espresso machines get most of the attention, grinders are the real workhorses of a café.
by Michael Butterworth | January 17, 2023

The 2022 Fresh Cup Gift Guide

We asked our global team of writers, editors, and designers to suggest some of their go-to gifts this holiday season.
by Ashley Rodriguez | December 14, 2022