KRUVE_MAINPIC

Starbucks ditches the discounts. Plus, Brazil receives much-needed rain—although it might be too late—and another study shows coffee’s positive impact on Alzheimer’s.

Over the last seven years, oat milk has exploded in popularity across the U.S., Europe, Asia, and Latin America, kicked off by the Swedish company Oatly’s appearance on the market in 2017. Uptake was…

From starring in cheerful skits that depict snippets of cafe life to winning coffee championships, Morgan Eckroth is on a quest to make coffee accessible for all, one TikTok at a time.

Starbucks workers 🤝 steelworkers. Plus, the United States coffee market heats up, and young Vietnamese entrepreneurs are leaving their jobs to open coffee shops.