Lavazza Gobbles Up Mars Drinks


Editorial Policy

Published on

[M]ars Drinks, the coffee business arm of the iconic candy company Mars, Inc., has been sold to Italian coffee roaster Lavazza Group for a reported $650 million. Mars Drinks currently employs 900 people and had sales of $350 million last year. When the deal closes, Lavazza is expected to take over Mars’ established coffee business in North America, Canada, Japan, and Europe, as well as production plants in Britain and North America. The company procured a $463 million loan from BNP Paribas, Intesa Sanpaolo, and UniCredit to secure the deal.

Lavazza is currently the coffee market leader in Italy, and third largest player in the global market with 2.5% of market share. The deal strengthens Lavazza’s office and coffee vending segments, as well as increases Lavazza’s presence globally.

Share This Article

Fresh Cup Staff

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.

Other Articles You May Like

Decaf Coffee, But Make It Specialty

Decaf coffee has come a long way over the last one hundred years, but can it join the third wave?
by Fionn Pooler | February 16, 2024

Welcoming Home Baristas Into Coffee: “It’s On Us, The Professionals”

More and more folks are finding a passion for coffee through swipes and likes, but who is the home barista? How can roasters and cafes welcome them into the larger coffee community?
by Miranda Haney | January 12, 2024

The Prototype of All Desire: How Processing Can Increase—and Improve—Sweetness in Robusta

Sweetness in coffee is often a marker of quality, but it’s often ignored when talking about Robusta. But small changes at the farm level can be the key to finding more sweetness in Robusta.
by Mikey Rinaldo | December 15, 2023

Latte Art and Alternative Milks: The Good, The Bad, and the Tasty

Milk steaming is a hard-earned skill; alternative milks don’t make this task easier. But with a few tips, you can easily toggle from oat to soy to almond.
by Zoe Stanley-Foreman | December 13, 2023