Wholesale sales is hard! No way around it, but if you can stop making these five mistakes, it will be easy less hard (sorry, sales is always hard).
Join us for an interactive live session where we break down five things roasters often get wrong about wholesale sales. We’re talking pricing, cold outreach, sample drop-offs, and beyond. Hosted by Fresh Cup. Bring your questions! This will be interactive and fun.
👉 September 3rd, 2026
👉 1:00 PM Central
Garrett Oden is the publisher at Fresh Cup, a coffee industry publisher, and an experienced marketer and salesperson. Gabrielle McGeein is the RoasterLink program manager at Fresh Cup. RoasterLink is a matchmaking program that connects roasters to wholesale buyers.
Register for live access, as well as a link to the recording after the event.
See you there!
