[A] little over two years in, Midori Matcha has opened its third retail location in the Los Angeles region. In September 2016, Midori Matcha opened in downtown L.A.’s Little Tokyo, then a second location in Costa Mesa in August 2018. Now, the burgeoning chainlette has gone for a three-peat with the arrival of its third shop in Pasadena this October.
Midori has built a cult following for its 100% organic ceremonial grade matcha imported from Japan, its vibrant hojicha and matcha soft serve ice cream, and its opulent French-Japanese-inspired pastries from ST Pâtisserie Chocolat.
It used to be the case that, when coffee shops confronted business challenges, they had to handle them on their own. Today, however, external support has become more widely available in the coffee industry.…
Many aspiring business owners know the feeling: They tell someone about their plans to start a business and inevitably get skepticism back. Perhaps that isn’t surprising: After all, in the U.S., 50% of businesses…
Cold brew can be a major revenue-driver in coffee shops. See how four cafes are using it to build menus, improve workflows, and keep customers engaged.
Valentine’s Day may not be a classic occasion for coffee shops—but as these four operators show, cafes can still harness the holiday with limited-time drinks, bundles, and other lucrative extras.