In April, in celebration of the 50th anniversary of Earth Day, Seattle’s MiiR announced it reached Climate Neutral status by “measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond.”
On top of its B Corp certification, MiiR now joins more than 100 brands that are Climate Neutral Certified.
To become Climate Neutral Certified, companies begin by first estimating all of the carbon emissions from making and delivering their products or services. Companies must then follow a set of standards for buying verified carbon credits to offset their entire footprint. All Climate Neutral Certified companies also commit to a reduction action plan to cut future emissions.
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Q: What exactly does it mean to @beclimateneutral Certified? A: Annually, we’ve committed to measuring and offsetting 100% of our carbon footprint while working to reduce emissions. When you see the @beclimateneutral label, you can trust that that brand is doing the same thing ? After all, a healthier planet means healthier people, and as consumers, we have the power to enact that positive (or negative) impact. Head to @beclimateneutral or the link in our bio to learn more☝️ #beclimateneutral #buyclimateneutral #earthdayeveryday #miir
In the past year, MiiR implemented a reduction strategy by using more recycled and biodegradable materials and created a program that works to eliminate returned product adding to the waste stream.
“It’s our belief that we must celebrate bright spots while continuing to work hard on initiatives that support the health of communities around the world,” says Charlie Clark, MiiR Director of Impact. “To us, helping empower people for a better future means a commitment to the wellbeing of our global community, both now and for the long term.”