More Than a Bag


Editorial Policy

Published on

Last updated on

[I]t’s really unfair what we expect from a bag. Not only do we demand it hold our coffees and present our names—which is all we used to require of bags—we also expect it to describe our companies, explain to customers the ethos and ethics of our business, and we want the bag to tell a story about the beans, whether that’s the country they came from, the individuals who grew them, the GPS locations of the lots, the processes used, the roast levels, or the finer nuances of the flavor profiles. We even ask the bag to teach the art of brewing, with recommendations on equipment and recipes. If you haven’t thanked your bags for the work they do lately, for how much overtime you owe them, take a minute to rectify that.

Because today’s coffee bags do all that, and the best do it with unerring aesthetic grace. There’s no template for a great bag, no shape or size or color scheme or gusset style that must be used. Even the technology of the material doesn’t matter much. Some of the most stunning are simple kraft bags emblazoned with a letterpress logo. Others aim for high-concepts, executed by design houses that bring a boundless understanding of art to the formerly lowly bag.

The bag has always held our coffee fortunes inside its thin walls. It’s time we showed our respect.

Blanchards M_B_Kathakwa_CreditSethHerman PublikTranscend


DavesCoffee Doi-Chang CoffeeSupreme Ripple2OddlyCorretTwo

—Cory Eldridge is Fresh Cup’s editor.

Share This Article

Cory Eldridge

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

Other Articles You May Like

The Cup In Hand: How Shape and Design Affect Coffee Drinking

The shape, weight, and feel of a cup can have a significant impact on the way you experience the flavor of coffee.
by Mikey Rinaldo | March 22, 2023

The Challenges of Coffee Certifications Go Beyond The Retail Shelf

Coffee certifications can be a valuable tool for farmers and roasters—but can be cost-prohibitive and difficult to navigate. We explore the benefits and challenges of certification programs before a coffee ever reaches the shelf.
by Anne Mercer | February 24, 2023

Let’s Talk About Coffee Certifications

B-corp, organic, fair trade: what do all the certifications gracing the shelves of coffee shops and grocery stores mean? We take a closer look.
by Anne Mercer | February 3, 2023

Sweet Companions: Creating The Perfect Coffee and Cheese Pairing

Its high fat content and overall creaminess makes cheese ideal for balancing coffee’s acidity.
by Madeleine Coghlan | January 24, 2023