New Café Asks Customers to Pay in Data


Editorial Policy

Published on

Last updated on

[P]rovidence, Rhode Island, is home to the first-ever North America outpost of the Shiru Café, a chain of coffee shops that asks college students to pay for beverages with their personal information. In exchange for free coffee, students must give the café their names, phone numbers, email addresses, majors, date of birth, and professional interests. To receive a cup to go, students and faculty only have to pay $1. The café can then contact students on behalf of corporate sponsors through logos, apps, digital advertisements on screens in stores, mobile devices, signs, surveys, and even through barista communication. Shiru also hosts company events, such as recruitment sessions for JP Morgan.

Faculty and staff simply have to show their ID to receive a free cup, without divulging personal information, but patrons without a college ID will not be served.

Share This Article

Fresh Cup Staff

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.

Other Articles You May Like

The Difference Between a Buzzing Cafe and a Noisy One Is Smaller Than You Think

A new study shows the razor-thin margins between decibel readings can impact how noisy a cafe feels—and how customers and workers are impacted by noise.
by Ashley Rodriguez | June 5, 2024

Five Places, Five Operating Hours

Are you an all-day cafe, or do you close shop right after the morning rush? Learn how coffee shops choose their ideal operating hours for profitability, safety, and customer experience.
by Haley Greene | December 20, 2023

Survey Results: The 2023 Coffee Business Owner Salary Report

We surveyed owners of coffee shops and coffee roasting companies to learn how much business owners make in the coffee industry. Here’s what we found.
by Garrett Oden | September 13, 2023

At Clutch Coffee Bar, Drive-Thru Reigns Supreme

Drive-thrus can feel rushed and impersonal. But folks like Clutch Coffee Bar are reimagining the drive-thru model as a vehicle for fun, friendly, and fast customer experiences.
by Anne Mercer | September 1, 2023