When we talk to roasters about wholesale strategy, the most common question we get asked is: what’s everyone charging for wholesale coffee? This has been especially true in the last eighteen months since the market has been a rollercoaster.
We’re running a survey of U.S.-based roasters to understand a few things:
- How roasters are pricing their wholesale coffee
- The margin percentages and other equations roasters use to price wholesale coffee
- What roasters are planning for 2027 pricing changes
The survey is two pages long, and will take ~4 minutes to complete. Following this survey, we will produce a report on wholesale pricing for roasters.
Thank you for taking the survey!
— Garrett and the Fresh Cup team