Unique Selling Points — How 18 Cafés Create Distinct Customer Experiences
18 cafés from around the world serving up a unique experience for their customers.
Hey Friends, Let’s Pour a Fresh Cup
We're back! Fresh Cup has been offering coffee-related information for three decades. Here's what's coming during the next era of our publication.
Does Freshness Matter? — What We Talk About When We Talk About Freshness in Coffee
We're taught that a coffee's flavor is directly related to its age. Let's re-examine the idea of freshness in coffee and our responsibility to old or aged-out coffees.
Meeting In The Middle — Tips On How To Balance and Deliver Effective Customer Education
Some customers want to learn everything about coffee; others want to grab their drink and go. Onyx Coffee co-founder Jon Allen helps you walk that fine line.
Coffee Marketing, Part 3: Building Out Your Coffee Brand
Achieve success with your new coffee business by intentionally creating your brand.
Coffee Marketing, Part 2
Emily McIntyre of Catalyst Coffee Consulting continues her Coffee Marketing series with Part 2: More Offers = More Sales
Coffee Marketing, Part 1
After more than a decade selling coffee, Emily McIntyre is teaching others how to do it for themselves. In May of 2020, she created a simple system to sell coffee: “5 Steps to Actually…
Turkish Coffee Revisited
Although dozens of nationalities claim a coffee culture centered around a cezve or ibrik, the concentrated, unfiltered brew is perhaps best known as Turkish coffee, and a growing number of specialty coffee professionals are…
Fresh Cup Farewell
To our incredible readers, During unsettling times, it is more important than ever to lift each other up and be supportive of one another. The Fresh Cup staff wants to express how grateful we have been…
Make Your Season Merry & Bright
While this year's holiday season may look different, the joy of giving lives on. Here, we've curated a selection of products for the coffee or tea lover in your life (or yourself!). From subscription…