Behind the Headlines: Is Starbucks Writing Names on Cups Again Sweet or Silly?

Starbucks’ announced they’ll return to hand-writing customers’ names on their cups. We interview shop owners and ask: is writing names on cups silly or a way to build connection with customers?
by Amber Gibson | December 11, 2024

Coffee News Club: Week of December 9th

Thirty seconds for a coffee? Also, turns out coffee can extend your life — but for how long? Longer than 30 seconds. Click to read more.
by Fionn Pooler | December 9, 2024

Punch Cards, Points, and Perks: Which Coffee Loyalty Programs Work Best?

Stamp cards are just the beginning. Beyond rewarding patrons, these four loyalty program options offer business owners room to experiment—and the opportunity to deepen customer engagement.
by Haley Greene | December 6, 2024

Fresh Cup’s 2024 Coffee Gift Guide

Wondering what to get your favorite caffeine tinkerer, latte sipper, or espresso slinger this holiday season? We’ve sourced 2024 coffee gift recommendations from our team of experts.
by Ashley Rodriguez | December 4, 2024

Coffee News Club: Week of December 2nd

Coffee prices skyrocket, cold brew is hard to make, and add a little game of chance in your cafe to nix to-go cups—here's the coffee news you need for the week of December 2nd.
by Fionn Pooler | December 2, 2024

Read Now: Fresh Cup’s Top 2024 Interviews

Our interview series focuses on coffee industry leaders, and asks them questions no one else has. In time for your holiday reading, we’re sharing highlights from the series.
by Ashley Rodriguez | November 27, 2024

Coffee News Club: Week of November 25th

Scroll to see why coffee + your stomach = a healthy biome. That and more—here's all the coffee news you need to know for the week of November 25th.
by Fionn Pooler | November 25, 2024

Five Places, Five Winter Drinks

Winter drinks are the highlight of the season — five coffee shop owners reveal the seasonal drinks their customers can't get enough of in 2024.
by Haley Greene | November 22, 2024

In Pursuit of Sustainable, Allergy-Inclusive Packaging

Some cafes are turning to biodegradable and edible packaging as a way to reduce waste. But many of these items contain major allergens—here’s what you need to know to keep patrons safe.
by Chloé Skye Weiser | November 20, 2024

Coffee News Club: Week of November 18th

Click to find out what's got the kids going crazy for Starbucks in Australia. That and more — here's the news for the week of November 18th.
by Fionn Pooler | November 18, 2024