Coffee Marketing, Part 3: Building Out Your Coffee Brand
Achieve success with your new coffee business by intentionally creating your brand.
Coffee Marketing, Part 2
Emily McIntyre of Catalyst Coffee Consulting continues her Coffee Marketing series with Part 2: More Offers = More Sales
Coffee Marketing, Part 1
After more than a decade selling coffee, Emily McIntyre is teaching others how to do it for themselves. In May of 2020, she created a simple system to sell coffee: “5 Steps to Actually…
Turkish Coffee Revisited
Although dozens of nationalities claim a coffee culture centered around a cezve or ibrik, the concentrated, unfiltered brew is perhaps best known as Turkish coffee, and a growing number of specialty coffee professionals are…
Fresh Cup Farewell
To our incredible readers, During unsettling times, it is more important than ever to lift each other up and be supportive of one another. The Fresh Cup staff wants to express how grateful we have been…
Make Your Season Merry & Bright
While this year's holiday season may look different, the joy of giving lives on. Here, we've curated a selection of products for the coffee or tea lover in your life (or yourself!). From subscription…
Singapore Kopi Culture
With the global rise of third-wave coffee in the last decade and a half, it’s natural that the focus of the industry has prioritized quality, purity, and provenance. We thus run the risk of…
The Case Against “Golden Milk”
In the past few years, consumer interest for wellness beverages has spiked immensely and turmeric has become a daily go-to superfood for many. One Stripe Chai founder Farah Jesani writes about embracing "haldi doodh,"…
A Call for Racial Equity
A look at how the coffee industry is taking a stand against racism and injustice, including through the formation of the Coffee Coalition for Racial Equity, which launched last month.
Blockchain Benefits Coffee Farmers
The high-tech innovation transforms how coffee goes from farm to cup—and ensures growers unprecedented supply chain transparency.