Assam’s First Bada Madam

by

Editorial Policy

Published on

Last updated on

Manju Baruah. Photo source: The Telegraph

[F]or the first time in its 200-year history, an Assam tea estate is being led by a bada madam, or women boss. Manju Baruah began working for Apeejay Tea in 2000 as a trainee welfare officer, and has continued working for the company ever since. Baruah was appointed to the role of manager of the Hilika Tea Estate in the Tinsukia district in August of this year. As reported by The Telegraph, Baruah will now oversee the garden’s 2,500 employees, including male and female workers. In an interview with the publication, Baruah shares her strategy for navigating difficult situations with male workers: “If I am fair, right and just to my workers, I need not be afraid.” She also credits a balanced focus on physical and mental strength for her success as a manager, “a good observer, bold and unbiased. Being mentally and physically active is also important to remain at the top.”

Share This Article

Fresh Cup Staff

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

Gongfu Tea, Beyond the Ritual

Gongfu tea, or tea brewed with a high leaf-to-water ratio and repeated short infusions, requires effort but produces aromatic and flavorful tea.
by Michael Butterworth | July 17, 2024

Tapping the Potential of Tisanes and Herbal Teas in India

In India, tea often means chai, but interest in herbal teas and tisanes is rising—and some tea suppliers are hoping to unlock and explore the potential of caffeine-free teas.
by Sohel Sarkar | May 15, 2024

Through Turmoil, Zambia’s Kawambwa Tea Lives On

Despite decades of political disruption and leadership changes, Zambia’s Kawambwa Tea brand is on course to succeed with new government investment.
by Fiske Nyirongo | June 21, 2023

Tea Shots Are Changing How Coffee Shops Serve Tea

Making tea drinks to order can sometimes slow service, but Tea Shots, a new product by Maya Tea Company, might be the solution we’ve been waiting for.
by Anne Mercer | April 19, 2023