Behind the Headlines: Is Starbucks Writing Names on Cups Again Sweet or Silly?

Starbucks’ announced they’ll return to hand-writing customers’ names on their cups. We interview shop owners and ask: is writing names on cups silly or a way to build connection with customers?
by Amber Gibson | December 11, 2024

Fresh Cup’s 2024 Coffee Gift Guide

Wondering what to get your favorite caffeine tinkerer, latte sipper, or espresso slinger this holiday season? We’ve sourced 2024 coffee gift recommendations from our team of experts.
by Ashley Rodriguez | December 4, 2024

In Pursuit of Sustainable, Allergy-Inclusive Packaging

Some cafes are turning to biodegradable and edible packaging as a way to reduce waste. But many of these items contain major allergens—here’s what you need to know to keep patrons safe.
by Chloé Skye Weiser | November 20, 2024

What Makes Packaging Sustainable?

Single-use packaging might seem like an inevitable part of a coffee business, but learning the basics of sustainable design can help owners reduce waste and align packaging needs with their values.
by Chloé Skye Weiser | November 13, 2024

The Modern Coffee Shop Tech Stack

Coffee shops are more connected than ever before, and building a robust technology stack is essential—here are the tech and tools industry leaders use to make their shops run smoothly.
by Garrett Oden | November 8, 2024

Behind the Headlines: Starbucks Cut Back on Discounts, But Were Discounts Ever Worth It? 

Following Starbucks’ recent decision to cut back on drink promotions, we asked coffee shops if offering discounts is ever really worth it—and how they find success through thoughtful, targeted promotions.
by Amber Gibson | November 6, 2024

‘Do What’s Right and Create Beauty’: Insights From the 2024 Austin Coffee Festival

As part of this year’s Austin Coffee Festival, three longtime Austin coffee pros reflected on the changing industry—and shared their advice for keeping the coffee passion alive.
by Lydia Stolper | November 1, 2024

Behind the Headlines: Whole-Bean Coffee Sales Are Up—But Why?

New reports suggest whole-bean coffee sales are on the rise. But what’s fueling that growth? We ask roasters what they think.
by Amber Gibson | October 30, 2024

Will It Oat? Oat Milk’s Explosive Entry Into Coffee—and How It’ll Continue to Transform the Food Industry

Over the last seven years, oat milk has exploded in popularity across the U.S., Europe, Asia, and Latin America, kicked off by the Swedish company Oatly’s appearance on the market in 2017. Uptake was…
by Chloé Skye Weiser | October 18, 2024

Roastery Breakdown: Alma Coffee in Canton, Georgia

Alma Coffee’s mixed cafe and roastery space is designed to feature and showcase the brand’s bean-to-cup model of sourcing, roasting and serving coffee.
by Brit Alexandria | October 2, 2024