With 50% Tariff on Brazilian Goods, China May Become Larger Landing Spot for Coffee
In 2024, the United States imported $2 billion worth of coffee from Brazil. That might soon change.
Survey Conducted by Espresso Machine Manufacturer Says Gen Z Fears Baristas—But Do They Really?
Young people find baristas intimidating. That’s what a survey from the home appliances maker Philips found.
Philz Coffee’s $145M Sale Leaves Some Employee Shareholders Empty-Handed
Freeman Spogli & Co. nears $145M deal for Philz Coffee; common stock held by some employees would be canceled, making shares worthless.
US Commerce Secretary Signals Possible Tariff Exemption for Coffee
On July 29, U.S. Commerce Secretary Howard Lutnick hinted at the possibility that coffee may be exempt from tariffs.
Starbucks CEO Made Over $95M in 2024. The Average Barista Made Less Than $15,000
Starbucks CEO Brian Niccol made over $95 million in 2024, 6,666 times more than the average barista.
Congressional Coffee Caucus Asks to Spare Coffee from Tariffs
Members of the Congressional Coffee Caucus wrote a letter requesting that coffee be exempt from current and future tariffs.
50% Tariff on Brazilian Coffee Could Hit Small Farmers Hardest
Trump’s proposed 50% tariff on Brazilian goods could drive down U.S. demand for coffee, hitting small farmers hardest.
As Heat Advisories are Issued Across US, Should You Skip Coffee?
Both the NWS and the Centers for Disease Control advise people to limit intake of caffeinated drinks—as well as alcoholic and sugary beverages—during heatwaves.
Who Will Grow Coffee in the Future? Industry Faces a ‘Demographic Cliff’
One issue that also poses an imminent threat to coffee is age: coffee farmers are getting older, and younger generations are not always interested in taking over.
Coffee Traders Race to Bring Coffee to the US and Beat Tariff Deadline
Coffee traders are scrambling to import as much coffee as they can to the United States by August 1st to avoid a potential 50% tariff.