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Cold coffee’s popularity has skyrocketed in recent years, and the latest report from the National Coffee Association shows it is still dominating drinking trends.
The NCA releases two reports chronicling coffee trends every year: one in the spring and another in the fall. The fall edition, released on September 9, finds that, unsurprisingly, coffee is still very popular. Like the previous edition in April, the survey found that 66% of American adults drink coffee every day.
The report, which surveyed more than 1,800 adults, found that cold coffee is increasingly popular, with 32% of people drinking it in the past week, a percentage that has climbed every year for the past five years.
Other findings include:
- Specialty coffee remains popular, with 57% of adults drinking specialty coffee in the past week. Specialty is most popular with younger consumers, with 46% of 18-24-year-olds saying they had a specialty coffee drink in the past day—the highest level since 2020.
- Most people who brew at home buy their coffee from the grocery store. The majority of coffee drinkers who bought coffee out visited a drive-through—59%, an all-time high and 9% up on last year.
- Although most people still use a drip brewer when brewing at home, instant and ready-to-drink categories are both growing in popularity, increasing 6% and 9%, respectively, since 2021.
“Coffee’s staying power as a beloved touchstone in Americans’ daily lives is remarkable,” NCA CEO William “Bill” Murray commented in a press release, “and its contributions to our health and our economy give Americans even more ‘grounds for celebration’ this National Coffee Day and every day.” (National Coffee Day takes place on September 29.)
Read the full story on the latest coffee trends from Daily Coffee News here.
