Twice a year, the National Coffee Association releases its National Coffee Data Trends report, which looks at how Americans consume coffee. We’ve been keeping you updated on key findings from the report for a few years. Although trends and consumption patterns change, the main takeaway year after year seems to be that coffee is very popular.
This year’s report, published on April 15, is no different. NCA data shows that two-thirds of Americans drank coffee in the past day—more people turn to coffee than bottled water, juice, tea, and soda. Coffee drinkers reported consuming an average of three cups every day.
The report broke down coffee trends broadly, comparing consumption habits from January 2025 versus the same month in 2020 (before the onset of the COVID-19 pandemic). Coffee consumption is up almost 7% compared to 2020, and 46% of American adults enjoyed a cup of specialty coffee in the past day, compared to 39% in January 2020.
Many of the data points confirm the permanence of pandemic-era coffee trends, like more people are brewing coffee at home than five years ago: 71% of past-day coffee drinkers made their brew at home in 2025 compared to 63% in 2020. Out-of-home consumption, meanwhile, fell slightly compared to 2020.
Perhaps the most interesting data point from the report is that online coffee purchases have doubled over the past five years. While grocery stores remain the most popular place to buy coffee, the number of coffee drinkers who bought their beans online climbed from 7% in 2020 to 14% in 2025.
While the exact percentages may change slightly between reports, the overall trend points to coffee’s ever-increasing popularity. “Coffee holds a unique place in Americans’ daily lives—no other beverage is such a beloved and prominent touchstone,” NCA CEO William “Bill” Murray said in a press release.
“Coffee’s popularity brews big benefits for American coffee drinkers and the entire U.S. economy, and we expect America’s love affair with coffee to continue for many decades to come.”
Read the full story from Global Coffee Report here.
