FRINJ Coffee Expands Regenerative Agriculture Research

by

Editorial Policy

Published on

Last updated on

FRINJ CEO, Jay Ruskey tending to coffee trees.

FRINJ Coffee, a Santa Barbara, California-based coffee breeder and luxury coffee producer, is working with the Gaviota Coast Conservancy and White Buffalo Land Trust for research efforts into how to incorporate regenerative agriculture farming practices in coffee crops. They hope to inspire more California farmers to incorporate coffee crops with this research and will share it with UC Santa Barbara.

FRINJ is working with the GCC to expand regenerative agriculture on the Gaviota Coast. GCC awarded FRINJ a $50,000 “Innovative Agroforestry and Regenerative Land Stewardship Project” grant to fund a three-year study focused on improving soil health, optimizing water use, and increasing ecosystem resiliency.  In response, FRINJ will plant 1,800 trees on a 1.13-acre parcel of their Good Land Organics farm and grow Arabica coffees, mainly gesha. They’ll also plant Casuarina Equisetifolia for primary windbreaks and Ingas (ice cream bean trees) for overstory plantings, and study soil-building with cover crops. This demonstration project, with its research, testing, and educational components, will develop the knowledge base needed to advise and support other agricultural operators on the Gaviota Coast interested in pursuing these regenerative farming practices. FRINJ will document the project with time-lapse photography over three years to visually demonstrate the changes.

Today, Ruskey (bottom right) works with 64 farms across California, instructing farmers on how to grow world-renowned FRINJ coffee for stunning varietals that satisfy even the most discerning palate.

“We’re proud to work with the GCC to assess and develop new, sustainable farming practices that will create improved soil management and healthy ecologies in orchards,” says CEO of FRINJ Coffee, Jay Ruskey. “Incorporating trees into farmland benefits everything from soil health to crop production to the climate. Our findings will educate not only local growers but contribute to UC Santa Barbara’s environmental studies program, as well.”

FRINJ is also working with White Buffalo Land Trust (WBLT) in Summerland, California, a team of active land stewards, field researchers, and leaders committed to developing California’s Central Coastal bioregion into a thriving food system built on the regeneration of soil, ecosystems, and community. 

WBLT, in collaboration with FRINJ, will plant 300 coffee shrubs of mixed varietals on their 12-acre demonstration farm and co-create a management plan that includes site and irrigation design, pruning, ground cover maintenance, nutrient cycling, plant health, and organic production.

Share This Article

Fresh Cup Staff

Join 10,500+ coffee leaders and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

How the World’s Largest Rainforest Became Brazil’s New Coffee Frontier

Public research, agroforestry, and Indigenous stewardship have helped turn Amazonian robusta into one of Brazil’s most compelling sustainable coffee models.
by Isabelle Mani | April 24, 2026

How Mozambique Used Coffee To Reclaim the Deforested Gorongosa National Park

In Mozambique, the Gorongosa Coffee Project is planting coffee among indigenous trees to restore a rainforest. In the process, it’s also fostering economic development for the local population.
by Daniel Muraga | March 18, 2026

In Tanzania, the ConSenso Project Offers Producers a Data-Driven Way To Manage Coffee Farms

The ConSenso Project at Utengule Coffee Farm in Tanzania uses technology to fight climate change and make informed decisions on coffee farms.
by Daniel Muraga | March 4, 2026

We Asked 13 Roasters How They’re Navigating Green Coffee Costs. Here’s What They Said.

As green coffee costs continue to rise, many businesses are being forced to make hard choices. We polled 13 roasters across the country to learn how they’re navigating higher prices and tighter margins.
by Haley Greene | February 20, 2026