Learn About Grand Paradé Coffee’s Mission

by

Editorial Policy

Published on

Last updated on

Grand Paradé staff hands out coffee with signs of appreciation to medical staff at UCSF Children’s Hospital Oakland. Photo courtesy of Grand Paradé .

Grand Paradé Coffee is a Black-owned, woman-owned, and sustainably focused coffee importer and roaster founded by Kavi Bailey, a Kenyan native and ex-Wall Street Portfolio Manager. Bailey started the company to empower coffee farmers and communities in a tangible and equitable way. 

The team from Grand Paradé prepared with coffee and snacks for medical staff at UCSF Children’s Hospital Oakland. Photo courtesy of Grand Paradé .

In light of COVID-19, the company has delivered freshly roasted coffee to medical staff and family centers of the UCSF Children’s Hospital Oakland, and plans to deliver to Sutter Hospitals in northern California. 

“As the world grapples with an issue of enormous scale and human impact, we are dedicated to serving communities through the lens of humanity: to inspire and empower global communities,” says Bailey. “We believe that by coming together we can help overcome this unprecedented challenge.”

Share This Article

Fresh Cup Staff

Join 12,500+ coffee leaders and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

Coffee Consulting: What the Work Costs, Sustains, and Reveals

It used to be the case that, when coffee shops confronted business challenges, they had to handle them on their own.  Today, however, external support has become more widely available in the coffee industry.…
by CoffeeTeaLady | June 19, 2026

Is Now a Good Time To Start a Coffee Business? Why Success Is More Possible Than You Might Think

Many aspiring business owners know the feeling: They tell someone about their plans to start a business and inevitably get skepticism back. Perhaps that isn’t surprising: After all, in the U.S., 50% of businesses…
by Emily Joy Meneses | May 29, 2026

How Cafes Are Using Cold Brew To Drive Sales in 2026

Cold brew can be a major revenue-driver in coffee shops. See how four cafes are using it to build menus, improve workflows, and keep customers engaged.
by Haley Greene | May 27, 2026

How Four Coffee Brands Are Turning Valentine’s Day Into a High-Sales Holiday

Valentine’s Day may not be a classic occasion for coffee shops—but as these four operators show, cafes can still harness the holiday with limited-time drinks, bundles, and other lucrative extras.
by Garrett Oden | February 4, 2026