Matcha More to Love

by

Editorial Policy

Published on

Last updated on

Photo Source: Instagram@midorimatcha

[A] little over two years in, Midori Matcha has opened its third retail location in the Los Angeles region. In September 2016, Midori Matcha opened in downtown L.A.’s Little Tokyo, then a second location in Costa Mesa in August 2018. Now, the burgeoning chainlette has gone for a three-peat with the arrival of its third shop in Pasadena this October.

Midori has built a cult following for its 100% organic ceremonial grade matcha imported from Japan, its vibrant hojicha and matcha soft serve ice cream, and its opulent French-Japanese-inspired pastries from ST Pâtisserie Chocolat.

Share This Article

Fresh Cup Staff

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

The Small Menu Advantage

Many cafes offer wide-ranging drink menus. But for some, a pared-down menu with just the classics is the best way to express their values and service style.
by Haley Greene | September 19, 2025

How Much Should a Mocha Cost? We Pulled Data from 100 Cafes to Find Out

Mocha prices are all over the map. What drives menu pricing, and how can cafes compete without undervaluing one of the most iconic coffee drinks? Read on to find out how.
by Garrett Oden | September 11, 2025

Can Profit Sharing Make Cafes More Sustainable? Marco Suarez is Betting On It

Methodical Coffee, a coffee shop and roaster based in Greenville, South Carolina, launched a profit-sharing program early this year. The program covers all 85 of its employees, including those who work across its four…
by Amber Gibson | September 3, 2025

Cannabis Coffee Shops Give New Meaning to Third Places

As recreational cannabis becomes more widely accepted, coffee-serving businesses from Amsterdam to Raleigh are offering a blueprint for how it may change traditional third spaces.
by Chloé Skye Weiser | July 9, 2025