[A] little over two years in, Midori Matcha has opened its third retail location in the Los Angeles region. In September 2016, Midori Matcha opened in downtown L.A.’s Little Tokyo, then a second location in Costa Mesa in August 2018. Now, the burgeoning chainlette has gone for a three-peat with the arrival of its third shop in Pasadena this October.
Midori has built a cult following for its 100% organic ceremonial grade matcha imported from Japan, its vibrant hojicha and matcha soft serve ice cream, and its opulent French-Japanese-inspired pastries from ST Pâtisserie Chocolat.
Valentine’s Day may not be a classic occasion for coffee shops—but as these four operators show, cafes can still harness the holiday with limited-time drinks, bundles, and other lucrative extras.
Across specialty cafes, ordering a cup of coffee can mean everything from batch brew to a pour-over. In this story, three cafes break down their approach to drip coffee—and explain the factors that shaped…
Alcohol consumption has declined in America, and coffee shops are embracing the zero-proof movement with mocktails. Three cafes share how they’re shaking things up and attracting new customers.