[A] little over two years in, Midori Matcha has opened its third retail location in the Los Angeles region. In September 2016, Midori Matcha opened in downtown L.A.’s Little Tokyo, then a second location in Costa Mesa in August 2018. Now, the burgeoning chainlette has gone for a three-peat with the arrival of its third shop in Pasadena this October.
Midori has built a cult following for its 100% organic ceremonial grade matcha imported from Japan, its vibrant hojicha and matcha soft serve ice cream, and its opulent French-Japanese-inspired pastries from ST Pâtisserie Chocolat.
Alcohol consumption has declined in America, and coffee shops are embracing the zero-proof movement with mocktails. Three cafes share how they’re shaking things up and attracting new customers.
As the government shutdown threatens federal food aid programs, independent coffee shops are finding ways to help, from free breakfasts in Portland to food drives in Tulsa.
Many cafes offer wide-ranging drink menus. But for some, a pared-down menu with just the classics is the best way to express their values and service style.
Mocha prices are all over the map. What drives menu pricing, and how can cafes compete without undervaluing one of the most iconic coffee drinks? Read on to find out how.