Peet’s Mightier Leaf

by

Editorial Policy

Published on

Last updated on

[A]lready in the midst of its biggest retail expansion to date, with almost sixty new stores opening in the United States by the end of this year, Peet’s Coffee and Tea announced last month its purchase of Mighty Leaf Tea, a specialty tea manufacturer based in San Rafael, California, known for its signature, compostable mesh tea pouch. In addition to more stores, the purchase (made in partnership with investment firm Next World Group) will bulk up Peet’s position in the US tea market, which most will agree was already pretty solid.

Peet’s will keep its signature tea brand, and its familiar red, green, and purple tea tins, and Mighty Leaf will continue to operate independently, with access to Peet’s resources and scale. The union is poised to push another major coffee company into the high-growth category of specialty tea, similar to Starbucks purchase of Teavana. As with that acquisition, Peet’s is embarking on an evolution from one of the industry’s grandfather coffee businesses (Peet’s was founded in Berkeley, California in 1966 by a Dutch immigrant) to a more modernized and more tea-centric café chain.

—Regan Crisp is Fresh Cup’s associate editor.

Share This Article

Regan Crisp

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

Other Articles You May Like

With Flowers and Plants, These Coffee Shops Are Bringing The Outdoors In

Jessica Han had always been drawn to flowers and coffee. For years, she dabbled in floral arrangements as a side hobby in her hometown of San Jose, California, making bouquets for friends and family…
by Haley Greene | May 25, 2023

Are Shipping Container Coffeeshops Here To Stay?

While storage container coffee shops were initially deemed a passing trend, many entrepreneurs worldwide have found remarkable success with this unconventional café concept.
by Zoe Stanley | May 17, 2023

How Coffee Shops Make Standout Design Choices

First impressions matter—are you creating the experience your customers crave? Here’s what to think about when designing your café.
by Haley Greene | April 26, 2023

Mourning The Coffeeshops We’ve Lost

In March 2020, thousands of coffee businesses were forced to close their doors—some never reopened. This is in memory of all the shops we’ve lost.
by Valorie Clark | March 29, 2023