Peet’s Mightier Leaf

by

Editorial Policy

Published on

Last updated on

[A]lready in the midst of its biggest retail expansion to date, with almost sixty new stores opening in the United States by the end of this year, Peet’s Coffee and Tea announced last month its purchase of Mighty Leaf Tea, a specialty tea manufacturer based in San Rafael, California, known for its signature, compostable mesh tea pouch. In addition to more stores, the purchase (made in partnership with investment firm Next World Group) will bulk up Peet’s position in the US tea market, which most will agree was already pretty solid.

Peet’s will keep its signature tea brand, and its familiar red, green, and purple tea tins, and Mighty Leaf will continue to operate independently, with access to Peet’s resources and scale. The union is poised to push another major coffee company into the high-growth category of specialty tea, similar to Starbucks purchase of Teavana. As with that acquisition, Peet’s is embarking on an evolution from one of the industry’s grandfather coffee businesses (Peet’s was founded in Berkeley, California in 1966 by a Dutch immigrant) to a more modernized and more tea-centric café chain.

—Regan Crisp is Fresh Cup’s associate editor.

Share This Article

Regan Crisp

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

The Difference Between a Buzzing Cafe and a Noisy One Is Smaller Than You Think

A new study shows the razor-thin margins between decibel readings can impact how noisy a cafe feels—and how customers and workers are impacted by noise.
by Ashley Rodriguez | June 5, 2024

Five Places, Five Operating Hours

Are you an all-day cafe, or do you close shop right after the morning rush? Learn how coffee shops choose their ideal operating hours for profitability, safety, and customer experience.
by Haley Greene | December 20, 2023

Survey Results: The 2023 Coffee Business Owner Salary Report

We surveyed owners of coffee shops and coffee roasting companies to learn how much business owners make in the coffee industry. Here’s what we found.
by Garrett Oden | September 13, 2023

At Clutch Coffee Bar, Drive-Thru Reigns Supreme

Drive-thrus can feel rushed and impersonal. But folks like Clutch Coffee Bar are reimagining the drive-thru model as a vehicle for fun, friendly, and fast customer experiences.
by Anne Mercer | September 1, 2023