Rainforest Alliance Announces 2020 Certification Program

by

Editorial Policy

Published on

Rainforest Alliance revealed its new and enhanced certification program, in a move that’s been in the works since 2018, when the group merged with UTZ. 

The 2020 Certification Program involves “more robust criteria, measurement, and impact featuring several key innovations.” 

This program will replace existing Rainforest Alliance and UTZ certification programs beginning in mid-2021. 

“The new certification program incorporates new tools to support farmers and companies to set clear sustainability targets and focus investments to improve positive impacts for people and nature,” says Ruth Rennie, director of standards and assurance at the Rainforest Alliance. “These tools and innovations will support more resilient agriculture and help make responsible business the new normal. This is increasingly urgent in our age of climate change, biodiversity loss, and global inequality.”

Earlier this year, Rainforest Alliance also introduced its new seal, which can be used on packaging beginning in September. 

To learn more about the program, visit here.

Share This Article

Fresh Cup Staff

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

A New Chapter for Taza Presidencial, A Bolivian-Born Coffee Quality Competition

Quality-focused competitions have fueled coffee improvements in Bolivia. But when government funding ran out for Taza Presidencial, local coffee professionals made sure the competition stayed alive.
by Sandra Elisa Loofbourow | September 8, 2023

Direct Trade via Direct Message: How Instagram is Facilitating a New Kind of Coffee Connection

One morning in 2022, I walked into work to find an envelope of green coffee samples from a source I wasn’t familiar with. My boss told me they came from a Costa Rican coffee…
by Fionn Pooler | August 30, 2023

A Look at the Future of Fine Robusta Through Vietnamese Specialty Coffee

For years, Robusta has gotten a bad rep, but people are beginning to reconsider its potential. Vietnam may already have the blueprint for the future of Robusta.
by Mikey Rinaldo | August 11, 2023

In India, Black Baza Champions Sustainability and Smallholder Farmers

Black Baza Coffee aims to support smallholder coffee farmers pursuing biodiversity on their farms while guaranteeing them a fair price for their crops.
by Sohel Sarkar | July 12, 2023