Twitter for Baristas, Part Two

by

Editorial Policy

Published on

Last updated on

[I]n July we discussed the vital conversations happening about coffee on Twitter, and how baristas can get the most out of this social networking tool. Emily McIntyre, barista and beverage writer, offered some advice on using the platform to your advantage. Here we elaborate on the ways baristas can get more involved in coffee, and further their careers with help from a few well-placed tweets.

Networking
While followers are great, quality of interaction is imperative. Emily suggests focusing on relationships, not numbers of followers, a challenge worth the rewards. Making friends on Twitter might seem artificial, but the more conversations you engage in on this platform, the more recognizable your name will be later on, as you shake dozens of hands at a trade show, a latte art throwdown, or from behind the bar.

Meeting people is one of the keys to success, for pretty much any industry. “When done well, Twitter can help a barista establish his or her professional network,” says Emily. Especially when “the large networking events are too far away or it costs too much to attend, since career advancement is often based on friendships formed in the industry.”

Consider your name to be synonymous with your voice on Twitter. If that voice is interesting and intelligent, people will be excited to know you and help you along your professional path.

Employment
Once you’ve established credibility and relationships via Twitter, you can leverage that worth into potential job offers. If there is a position you’re eyeing, start by keeping a close eye on the company’s Twitter and be involved in their discussions. If you’re in the market for a new job or just browsing, Twitter is a great way to keep tabs on which companies are expanding, merging, and potentially hiring. Sometimes job postings go up on Twitter before they go up anywhere else. Spending a few minutes a day reading your feed could pay off big time, especially if you’ve already carefully cultivated a strong presence and distinct voice.

—Regan Crisp is Fresh Cup’s associate editor.

Share This Article

Regan Crisp

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

Other Articles You May Like

Let’s Talk About Coffee Certifications

B-corp, organic, fair trade: what do all the certifications gracing the shelves of coffee shops and grocery stores mean? We take a closer look.
by Anne Mercer | February 3, 2023

Sweet Companions: Creating The Perfect Coffee and Cheese Pairing

Its high fat content and overall creaminess makes cheese ideal for balancing coffee’s acidity.
by Madeleine Coghlan | January 24, 2023

Coffee Waste or Product Potential?

Thanks to innovative minds across the globe, coffee cherry excess is being repurposed in food products, merchandise production, and even as biofuel.
by Anna Brones | January 19, 2023

Grinding for a Purpose: Everything You Need To Know To Pick The Right Grinder

While espresso machines get most of the attention, grinders are the real workhorses of a café.
by Michael Butterworth | January 17, 2023