Welcome To The New Fresh Cup!

by

Editorial Policy

Published on

Hi Fresh Cup readers! 

First and foremost, thank you for engaging with this new iteration of Fresh Cup. When we relaunched the publication in April of this year after a one-year hiatus, I couldn’t have imagined the overwhelmingly positive feedback we’d get from readers who missed the website. I share many of these messages with our (tiny!) team, and it’s the fuel that keeps us going. 

Today, we’re thrilled to share a big announcement — although, if you’re on this page, you might have already noticed. 

Fresh Cup’s brand has remained nearly unchanged since the magazine’s first print edition 30 years ago. Like the publication, the logo has been steady, reliable, and a staple in the coffee industry.

We’re proud to unveil the reimagined Fresh Cup, which captures our transition to an online-first magazine and our optimism for a better industry. In redesigning the website, we set ourselves a few goals: 

  • A modern and memorable website. When you land here — be it from a link someone shared or a social media post — we want the visual look of each page to be unmistakably Fresh Cup.
  • More straightforward navigation and discovery of content. Readers should be able to find what they need quickly. 
  • Transparent editorial and sponsorship policies that put trust and honesty at the forefront of everything we do.
  • Better contributor visibility. Our writers make Fresh Cup’s content so outstanding, and we want to ensure their work is honored and that readers can more easily read more from their favorite contributors. 

Please click around the website and explore all the new features. Feel free to email us if you notice anything broken or out of place (there are bound to be a few hiccups to work out). The rebrand and website redesign is just the beginning of all that we have in store for you as we near the end of 2022. Wait until you see what we’re up to in 2023! 

Thank you again for reading and sticking with us. 

– Garrett and The Fresh Cup Team

Share This Article
garrett oden fresh cup

Garrett Oden

Garrett Oden is the owner of Fresh Cup, a coffee industry publication for professionals, and Alimentous Studio, a content and copywriting agency for coffee, F&B, and food tech businesses.

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

Uganda Emerges as Africa’s Top Coffee Exporter

Uganda has almost doubled its coffee production over the past 10 years. In May 2025, the country exported nearly 48,000 tons of coffee, compared to Ethiopia’s almost 43,500 tons, Uganda’s agriculture ministry said in…
by Fionn Pooler | July 1, 2025

Coffee News Club: Week of June 30th

A new resource compiles global coffee sustainability projects. Plus, a project in Colombia aims to provide mental healthcare to women coffee farmers, and Uganda overtakes Ethiopia as Africa’s largest coffee exporter. ‘New Initiative Prioritises…
by Fionn Pooler | June 30, 2025

ICO Unveils Global Database of 400+ Coffee Sustainability Projects

The ICO’s new Coffee Sustainability Support Database features 440 sustainability initiatives, more than 600 organizations, and 170-plus donors. It is all visible from a navigable world map that is filterable by country, donors, goals,…
by Fionn Pooler | June 30, 2025

Wrenches at the Ready: Coffee Techs Battle in New Competition

Nuova Simonelli created a competition for technicians to demonstrate their skills and showcase the profession as a whole. 
by Fionn Pooler | June 25, 2025