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Coffee Milano Cafe had its best-ever sales month after a TikTok video went viral. This example of earned media demonstrates how coffee businesses can leverage their own content for powerful marketing.

Lots of news this week: Fake beans, Canadians change the name of Americanos, and coffee hits $4 per pound.

Finding a coffee partner to supply your business requires more than just tasting samples from different roasters. Here’s how to evaluate wholesale coffee roasters—and find your perfect match.

Results from a new study show that drinking coffee in the morning can benefit cardiovascular health. But what do the pros have to say about their favorite time to drink coffee?