New Product: Coffee Culture Travel Wants To Take You to Antigua, Guatemala

After two decades of coffee education in Portland, Matt Milletto built an origin travel program rooted in relationships and responsible tourism.
by Garrett Oden | January 7, 2026

The 10 Most-Read Fresh Cup Articles of 2025

Here are Fresh Cup’s 10 most-read articles of 2025, covering everything from tariffs and viral coffee shops to asserting your rights when ICE raids your business.
by Garrett Oden | January 2, 2026

Former Cart Owner Launches Virtual Summit for Coffee Businesses

Coffee Business Connection, a new events company, will host its first formal event, called CBC Live, on January 2-3, 2026. The two-day online event brings together over 16 industry speakers to address the practical…
by Garrett Oden | December 26, 2025

Live Session: Modern Tech Stacks for Growing Roasters and Coffee Shops

Today, coffee shops and roasters have many tools and tech options they can choose from to run their businesses. Almost too many. From point-of-sale providers, loyalty systems, and task trackers to inventory managers, roasting…
by Garrett Oden | December 5, 2025

Trump Administration Rolls Brazil Coffee Tariffs Back to Zero

Goodbye, 40% tariffs on coffee from Brazil. You will not be missed.
by Garrett Oden | November 20, 2025

These Coffee Shops Are Winning With Mocktails: Here’s How (With Recipes)

Alcohol consumption has declined in America, and coffee shops are embracing the zero-proof movement with mocktails. Three cafes share how they’re shaking things up and attracting new customers.
by Garrett Oden | November 14, 2025

Eleven Roasters Say What They Really Think About Coffee Tariffs

Policy around coffee tariffs keeps changing, leaving U.S. roasters in limbo. We spoke with 11 roasters to learn how the uncertainty is reshaping their businesses.
by Garrett Oden | November 7, 2025

New Product: Texas Coffee School’s Operations Master Class Helps Coffee Shop Owners Escape the Daily Grind

Many coffee shop owners work in their business instead of on it. Texas Coffee School’s new one-day Operations Master Class wants to change that.
by Garrett Oden | October 1, 2025

Matthew Evilsizor Has a Systematic Approach To Buying Espresso Machines

Coffee consultant Matthew Evilsizor breaks down his philosophy behind choosing commercial espresso machines for clients.
by Garrett Oden | September 24, 2025

How Much Should a Mocha Cost? We Pulled Data from 100 Cafes to Find Out

Mocha prices are all over the map. What drives menu pricing, and how can cafes compete without undervaluing one of the most iconic coffee drinks? Read on to find out how.
by Garrett Oden | September 11, 2025