Unique Selling Points — How 18 Cafés Create Distinct Customer Experiences

18 cafés from around the world serving up a unique experience for their customers.
by Jessica Natale Woollard | April 19, 2022

Meeting In The Middle — Tips On How To Balance and Deliver Effective Customer Education

Some customers want to learn everything about coffee; others want to grab their drink and go. Onyx Coffee co-founder Jon Allen helps you walk that fine line.
by Jon Allen | April 18, 2022

Coffee Marketing, Part 3: Building Out Your Coffee Brand

Achieve success with your new coffee business by intentionally creating your brand.
by Emily McIntyre | December 21, 2020

Coffee Marketing, Part 2

Emily McIntyre of Catalyst Coffee Consulting continues her Coffee Marketing series with Part 2: More Offers = More Sales
by Emily McIntyre | December 14, 2020

Coffee Marketing, Part 1

After more than a decade selling coffee, Emily McIntyre is teaching others how to do it for themselves. In May of 2020, she created a simple system to sell coffee: “5 Steps to Actually…
by Emily McIntyre | December 14, 2020

Make Your Season Merry & Bright

While this year's holiday season may look different, the joy of giving lives on. Here, we've curated a selection of products for the coffee or tea lover in your life (or yourself!). From subscription…
by Fresh Cup Staff | November 30, 2020

The Case Against “Golden Milk”

In the past few years, consumer interest for wellness beverages has spiked immensely and turmeric has become a daily go-to superfood for many. One Stripe Chai founder Farah Jesani writes about embracing "haldi doodh,"…
by Farah Jesani | November 9, 2020

Recreating Holiday Cheer

How Café Owners Are Seizing on Seasonal Trends in Light of COVID-19
by Susan Johnston Taylor | October 19, 2020

Coffee Fest To Go

Coffee Fest is hosting a second session of Coffee Fest To Go, a virtual event on October 21 and October 22.
by Fresh Cup Staff | September 30, 2020

Introducing The Coffee Coalition for Racial Equity

The Coffee Coalition for Racial Equity (CCRE) is a not-for-profit organization whose mission is to build greater racial diversity and equity in the U.S. coffee industry.
by Fresh Cup Staff | September 30, 2020