How To Find: An Espresso Machine Technician

Managing a coffee shop can feel isolating, but help is always around the corner. In our new series, "How To Find," we tell you how to connect with the experts you need to take…
by Lydia Stolper | October 11, 2024

Surviving a Sales Slump 

How long is too long when sales are down? Here’s how any coffee shop can navigate and survive the inevitable slow periods.
by Michael Butterworth | October 9, 2024

Roastery Breakdown: Alma Coffee in Canton, Georgia

Alma Coffee’s mixed cafe and roastery space is designed to feature and showcase the brand’s bean-to-cup model of sourcing, roasting and serving coffee.
by Brit Alexandria | October 2, 2024

Designing a Good Coffee Bag Is Harder Than You’d Think

Great design can get a coffee bag noticed, but the details are what really connect with customers. So how should roasters decide which information matters most on a bag of coffee?
by Haley Greene | September 27, 2024

Should You Add a Food Program to Your Cafe?

Looking to add a food program to your cafe? Unfortunately, it’s not as easy as just choosing to stock everything bagels and butter croissants.
by Ashe Samuels | September 25, 2024

How Innovative Brands Are Making Allergy-Inclusive Coffee Menus Possible

As cafes cater to customers seeking sustainable products and creative drinks, how can they also bring coffee lovers with allergies into the loop?
by Chloé Skye Weiser | September 6, 2024

Every Coffee Business Owner Needs To Ask Their Customers These Five Questions

Your cafe’s customer experience is now a more important differentiator than the quality of your coffee—and that means regular customer surveys are a critical part of your success.
by Garrett Oden | September 4, 2024

The Coffee Shop Guide To Metrics and KPIs

Which metrics matter most for coffee shops? We spoke with business owners about how analyzing metrics helps business owners reach their goals and ensure success.
by Anne Mercer | August 23, 2024

The Coffee Marketing Pyramid

An excerpt from our forthcoming coffee shop handbook gives business owners everything you need to know about coffee marketing strategy.
by Garrett Oden | July 31, 2024

When Is the Right Time for Coffee Roasters to Rebrand?

A rebrand is more than just a new logo or color scheme. Timing it right can amplify a coffee brand's visibility and growth.
by Haley Greene | July 26, 2024