Celebrate Cerrado Mineiro Day

by

Editorial Policy

Published on

Last updated on

Photos courtesy of Cerrado Coffee Growers Federation

[F]riday, October 4, marks the very first “Cerrado Mineiro Day”, launched by the Cerrado Coffee Growers Federation, in partnership with Ally Coffee.

Beginning this year, the first Friday of October will celebrate coffee from the Região do Cerrado Mineiro, Brazil’s first and only Designation of Origin for coffee. The region’s Seal of Origin and Quality guarantees the origin and quality of its coffee lots, made possible by the Cerrado Coffee Growers Federation, the entity that promotes, controls, and represents the Cerrado Mineiro Region.

Coffee crops in the Cerrado Mineiro Region, Brazil.

On October 4, Ally Coffee, the Cerrado Coffee Growers Federation’s first accredited importer, will host cuppings and events around the world. Attendees will be able to learn more about the region, its coffee, and the Designation of Origin program, cup the new crop, and purchase the coffee.

All events are local time:

  • 4 p.m. at Ally Coffee—1801 Rutherford Road, Suite 112 Greenville, SC 29609
  • 1 p.m. at The Pulley Collective—2451 Peralta St, Oakland, CA 94607
  • 1 p.m. at Kaffelabbet—Landsvägsgatan 15, 413 04 Göteborg, Sweden
  • 3 p.m. at Open Coffee—Bolshaya Monetnaya 16, St. Petersburg, Russia
  • 3 p.m. at Coffee Workshop—Bolshaya Novodmitrovskaya Street, 36с6, Moscow, Russia
  • 3 p.m. at Röststätte Berlin—Ackerstraße 173, 10115 Berlin, Germany
  • 7 p.m. at Kaffa Roastery—Pursimiehenkatu 29, 00150 Helsinki, Finland

“Cerrado Mineiro Day, besides being a moment of celebration, is part of a strategy for integrating the coffee chain and uniting the links around the promotion of the Cerrado Mineiro Region, our coffees, our Designation of Origin, and our producers,” says Juliano Tarabal, superintendent of the Cerrado Coffee Growers Federation. “We want to invite people to experience our origin and to know about our coffees.”

Share This Article

Fresh Cup Staff

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

The Real Coffee Price Crisis is Faced by Farmers. Marianella Baez Jost Has Ideas On How To Fix It

Marianella Baez Jost, founder of Costa Rican coffee farm Café Con Amor, gets real about coffee production costs, how farmers have been in crisis for decades, and what conscious consumers can do about it.
by Chloé Skye Weiser | April 30, 2025

Climate Change Hits India’s ‘Champagne of Teas’ Where It Hurts

Darjeeling, known for its eponymous black tea, is facing erratic weather patterns that have reduced yields and severely impacted quality.
by Sohel Sarkar | April 11, 2025

How Microfinance Helps Women Coffee Producers Thrive

Microfinance programs offer women smallholders financial education and access to credit. One program is showing how it can support economic resilience as demographic and climate change make coffee production more risky.
by Chloé Skye Weiser | February 14, 2025

Specialty Coffee for the Community: The Central American Cafes Serving Farm-to-Cup Coffee

Historically, coffee traveled from producing countries in the Global South to consuming countries in the Global North. But increasingly, coffee producers are opening cafes that prioritize their own communities—and changing the wider coffee industry…
by Malena Kruger | November 15, 2024