Follow the Frog


Editorial Policy

Published on

Last updated on

Follow the Frog

The Rainforest Alliance’s annual campaign to spread the word about all the products that carry the organization’s tree frog emblem of responsibly sourced materials has arrived yet again. Follow the Frog is a two-week-long social campaign that started in 2012 with a viral YouTube video.

The campaign encourages consumers to follow, comment, share, and take selfies with Rainforest Certified products on Instagram using the hashtag #FollowtheFrog. Each interaction September 10-24 is an entry to win a gift basket of certified products worth $300. Businesses can join the conversation by posting photos of their own Rainforest Certified products and encourage their own customers to participate in the event.

More on coffee certifications>>

Share This Article

Fresh Cup Staff

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

Other Articles You May Like

How To Develop A Café Menu

Building your menu with with your customers and staff in mind sets the foundation for a successful café.
by Ellie Bradley | January 26, 2023

Heavy Rotation: On Picking Music For The Café

For many café owners, music tracks are that continuous backbeat under a busy coffee business, a statement of the space, and an exclamation of the people working there. More than just a mood setter,…
by Peter Agostinelli | January 10, 2023

Is It Time to Raise Your Prices?

Coffee shops face a challenge: should they absorb the rising cost of goods or pass along costs to the customer? Here’s how business owners decide when to increase menu prices.
by Haley Greene | January 4, 2023

Is Your Café Kid Friendly?

Menus, play areas, booster chairs, and a welcoming attitude show your kid-friendly colors.
by Ellie Bradley and Chris Lucia | January 3, 2023