Recommended Reading from The Coffee Shop Handbook

Hello, The Coffee Shop Handbook reader! This page aggregates all of the ‘recommended reading’ articles found at the back of each section of the handbook.


Business Fundamentals

Five Places, Five Operating Hours

Are you an all-day cafe, or do you close shop right after the morning rush? Learn how coffee shops choose their ideal operating hours for profitability, safety, and customer experience.
by Haley Greene | December 20, 2023

Reconsidering the Condiment Bar

Originally a way for customers to personalize their coffee, the condiment bar may be a thing of the past.
by Valorie Clark | April 7, 2023

Heavy Rotation: On Picking Music For The Café

For many café owners, music tracks are that continuous backbeat under a busy coffee business, a statement of the space, and an exclamation of the people working there. More than just a mood setter,…
by Peter Agostinelli | January 10, 2023

Chatter in the Café: How To Control and Manage the Noise

Great aesthetics do not have to mean terrible acoustics. Learn how cafés can blend effective sound design with the right ambiance.
by Carrie Pallardy | December 8, 2022

How to Write a Great Barista Job Description (Examples + Template)

From scant descriptions to full-length novels, barista job postings can vary wildly. Here’s what every job description should include, along with a free downloadable template.
by Anne Mercer | October 7, 2022

Is a Living Wage Valuable—Or Even Viable For The Coffee Industry?

The discourse around the United States federal minimum wage has fueled debate for nearly a hundred years. But many coffee workers are calling for more than the minimum and seeking a living wage for…
by Valorie Clark | October 5, 2022

Building Your Menu

The Power, Magic, and Wonder of House-made Syrups 

House-made syrups allow shops to harness creativity, provide patrons with singularly unique drinking experiences, and can be powerful tools to distinguish your space.
by Haley Greene | March 6, 2024

Just Add Water: The Potential and Possibility of Coffee Concentrates

Coffee concentrates offer more than a convenient way to make coffee on the go. Innovators across the industry are using concentrates to reach new customers and enter new markets.
by Amber Gibson | February 7, 2024

How Coffee Shops Are Breaking The Rules To Create Signature Drinks

Housemade syrups are par for the course at independent coffee shops: patrons are just as likely to see menu stalwarts like cappuccinos and mochas grace a menu alongside latte mashups flavored with syrups like…
by Amber Gibson | August 18, 2023

What’s Up With Cold Foam?

Cold foam has found its way on nearly every specialty coffee menu. But is cold foam simply a fad, or is it indicative of a much larger shift in how we drink coffee?
by Valorie Clark | August 25, 2023

At Kobrick, Serving Coffee By Day and Cocktails By Night

Step into Kobrick Coffee Co., the cafe where the baristas double as mixologists, pouring coffee and cocktails all night long.
by Haley Greene | August 23, 2023

What’s the Deal with Mushroom Coffee?

Many brands are launching new products pairing mushrooms and coffee. A look at science and history reveals what’s driving this pairing.
by Leah Bowman | September 20, 2023

Marketing Your Cafe

Make Things Happen: How Coffee Shops Can Foster Creative and Collaborative Expression

Pursuing a dream or following a creative pathway can sometimes be isolating. These coffee shops encourage collaboration and community creativity while supporting local entrepreneurship. 
by Leah Bowman | January 26, 2024

Bang For Your Buck: Top Marketing Insights From Coffee Fest New York

In March of 2023, I had the honor of leading three different panel discussions at Coffee Fest in New York. This was the first in-person event I got to attend as a representative of…
by Garrett Oden | May 12, 2023

A Business Owner’s Guide To Media Interviews

Does the mere thought of talking to a journalist make you nervous? Here are tips and tricks for every business owner to ace their next media request.
by Jenn Chen | May 5, 2023

How to Capture the Perfect Coffee Photo

Many people’s first interactions with a café are visual—and you don’t have to be a photographer to take photos that define your brand and attract customers.
by Miranda Haney | April 14, 2023

Working Wonders: The Power of Cross-Brand Collaborations

Don’t sit alone at your café or roastery—how partnerships and collaborations can strengthen your brand and bring new customers in.
by Vasileia Fanarioti | January 25, 2023

Unique Selling Points — How 18 Cafés Create Distinct Customer Experiences

18 cafés from around the world serving up a unique experience for their customers.
by Jessica Natale Woollard | April 19, 2022

Nurturing Your Team

How to Create Career Pathways in Your Cafe

Barista jobs are sometimes treated as temporary roles, but investing in employee development can pave the way for fulfilling careers in coffee.
by Haley Greene | January 3, 2024

Five Questions Successful Interviewers Ask Job Candidates

Interviews can be daunting, but when approached with care, compassion, and preparedness, can illuminate everything you need to know to hire successfully.
by Valorie Clark | October 20, 2023

Navigating Burnout Behind the Bar

Exhaustion and job frustration are real in the coffee industry, and your shop’s culture can be a powerful tool against burnout and staff turnover.
by Haley Greene | October 13, 2023

The Case For Sitting Behind The Bar

It’s time to throw out the ‘if you have time to lean, you have time to clean’ mentality and let baristas take a seat.
by RJ Joseph | August 17, 2022

From Hourly to Salary: Laila Ghambari on Growing a (Financially Upward) Career in Coffee

Barista, coffee champion, and now coffee consultant Laila Ghambari shares her secrets on building a self-sustaining career in coffee.
by Lydia Stolper | February 14, 2024

Using Service Training to Empower Baristas

Baristas undergo weeks of training before serving coffee drinks—why companies should allocate the same resources to training for service and hospitality.
by RJ Joseph | March 2, 2023

Maturing Your Business

We Asked 3 Cafe Managers for Their Must-Have Work Tools—Here’s What They Said

Hear from three seasoned cafe operators as they reveal their favorite work tools, from software to brewing equipment, for effective cafe management.
by Zoe Stanley-Foreman | November 3, 2023

Preparing for Expansion: What To Know Before Growing And Other Insights From Coffee Fest New York

Thinking about expansion? What you need to know before you grow with insights and key takeaways from Coffee Fest New York.
by Garrett Oden | May 26, 2023

A Look Back On Unions: How History Informs The Current Wave of Collective Action in Coffee

For sectors of the coffee industry considering how the power of collective bargaining might improve their lives, it’s worth looking at the history of US unions.
by Valorie Clark | May 26, 2022

With A Push Of A Button — How Automation Bridges The Gap Between Convenience and Craftsmanship

Here’s how cutting-edge shops are leveraging automation to create a memorable experience for customers and baristas. 
by Anne Mercer | April 22, 2022

5 Ways to Create a Safer & More Productive Café Space

Ensuring that café spaces stay safe and productive requires more than just good intentions.
by RJ Joseph | April 29, 2022

How to Find the Best Legal Help for Your Business

Learning about the legal landscape and selecting the right representation can not only help get your business up and running, it can also help prevent legal troubles in the future.
by Janae Easlon | September 15, 2020