Hello, The Coffee Shop Handbook reader! This page aggregates all of the ‘recommended reading’ articles found at the back of each section of the handbook.
Business Fundamentals
Five Places, Five Operating Hours
Are you an all-day cafe, or do you close shop right after the morning rush? Learn how coffee shops choose their ideal operating hours for profitability, safety, and customer experience.
Reconsidering the Condiment Bar
Originally a way for customers to personalize their coffee, the condiment bar may be a thing of the past.
Heavy Rotation: On Picking Music For The Café
For many café owners, music tracks are that continuous backbeat under a busy coffee business, a statement of the space, and an exclamation of the people working there. More than just a mood setter,…
Chatter in the Café: How To Control and Manage the Noise
Great aesthetics do not have to mean terrible acoustics. Learn how cafés can blend effective sound design with the right ambiance.
How to Write a Great Barista Job Description (Examples + Template)
From scant descriptions to full-length novels, barista job postings can vary wildly. Here’s what every job description should include, along with a free downloadable template.
Is a Living Wage Valuable—Or Even Viable For The Coffee Industry?
The discourse around the United States federal minimum wage has fueled debate for nearly a hundred years. But many coffee workers are calling for more than the minimum and seeking a living wage for…
Building Your Menu
The Power, Magic, and Wonder of House-made Syrups
House-made syrups allow shops to harness creativity, provide patrons with singularly unique drinking experiences, and can be powerful tools to distinguish your space.
Just Add Water: The Potential and Possibility of Coffee Concentrates
Coffee concentrates offer more than a convenient way to make coffee on the go. Innovators across the industry are using concentrates to reach new customers and enter new markets.
How Coffee Shops Are Breaking The Rules To Create Signature Drinks
Housemade syrups are par for the course at independent coffee shops: patrons are just as likely to see menu stalwarts like cappuccinos and mochas grace a menu alongside latte mashups flavored with syrups like…
What’s Up With Cold Foam?
Cold foam has found its way on nearly every specialty coffee menu. But is cold foam simply a fad, or is it indicative of a much larger shift in how we drink coffee?
At Kobrick, Serving Coffee By Day and Cocktails By Night
Step into Kobrick Coffee Co., the cafe where the baristas double as mixologists, pouring coffee and cocktails all night long.
What’s the Deal with Mushroom Coffee?
Many brands are launching new products pairing mushrooms and coffee. A look at science and history reveals what’s driving this pairing.
Marketing Your Cafe
Make Things Happen: How Coffee Shops Can Foster Creative and Collaborative Expression
Pursuing a dream or following a creative pathway can sometimes be isolating. These coffee shops encourage collaboration and community creativity while supporting local entrepreneurship.
Bang For Your Buck: Top Marketing Insights From Coffee Fest New York
In March of 2023, I had the honor of leading three different panel discussions at Coffee Fest in New York. This was the first in-person event I got to attend as a representative of…
A Business Owner’s Guide To Media Interviews
Does the mere thought of talking to a journalist make you nervous? Here are tips and tricks for every business owner to ace their next media request.
How to Capture the Perfect Coffee Photo
Many people’s first interactions with a café are visual—and you don’t have to be a photographer to take photos that define your brand and attract customers.
Working Wonders: The Power of Cross-Brand Collaborations
Don’t sit alone at your café or roastery—how partnerships and collaborations can strengthen your brand and bring new customers in.
Unique Selling Points — How 18 Cafés Create Distinct Customer Experiences
18 cafés from around the world serving up a unique experience for their customers.
Nurturing Your Team
How to Create Career Pathways in Your Cafe
Barista jobs are sometimes treated as temporary roles, but investing in employee development can pave the way for fulfilling careers in coffee.
Five Questions Successful Interviewers Ask Job Candidates
Interviews can be daunting, but when approached with care, compassion, and preparedness, can illuminate everything you need to know to hire successfully.
Navigating Burnout Behind the Bar
Exhaustion and job frustration are real in the coffee industry, and your shop’s culture can be a powerful tool against burnout and staff turnover.
The Case For Sitting Behind The Bar
It’s time to throw out the ‘if you have time to lean, you have time to clean’ mentality and let baristas take a seat.
From Hourly to Salary: Laila Ghambari on Growing a (Financially Upward) Career in Coffee
Barista, coffee champion, and now coffee consultant Laila Ghambari shares her secrets on building a self-sustaining career in coffee.
Using Service Training to Empower Baristas
Baristas undergo weeks of training before serving coffee drinks—why companies should allocate the same resources to training for service and hospitality.
Maturing Your Business
We Asked 3 Cafe Managers for Their Must-Have Work Tools—Here’s What They Said
Hear from three seasoned cafe operators as they reveal their favorite work tools, from software to brewing equipment, for effective cafe management.
Preparing for Expansion: What To Know Before Growing And Other Insights From Coffee Fest New York
Thinking about expansion? What you need to know before you grow with insights and key takeaways from Coffee Fest New York.
A Look Back On Unions: How History Informs The Current Wave of Collective Action in Coffee
For sectors of the coffee industry considering how the power of collective bargaining might improve their lives, it’s worth looking at the history of US unions.
With A Push Of A Button — How Automation Bridges The Gap Between Convenience and Craftsmanship
Here’s how cutting-edge shops are leveraging automation to create a memorable experience for customers and baristas.
5 Ways to Create a Safer & More Productive Café Space
Ensuring that café spaces stay safe and productive requires more than just good intentions.
How to Find the Best Legal Help for Your Business
Learning about the legal landscape and selecting the right representation can not only help get your business up and running, it can also help prevent legal troubles in the future.