Introducing Nguyen Coffee Supply


Editorial Policy

Published on

Last updated on

[B]orn and raised in Boston, Massachusetts, to parents who were Vietnamese refugees, Sahra Nguyen (above) has spent her life taking frequent trips to visit family and building a strong connection to Vietnam’s culture, food, and coffee. On November 17, she’ll launch her new company, the Nguyen Coffee Supply, an e-commerce platform that sources, imports, and roasts Vietnamese coffees.

Nguyen leveraged her family connections to bypass middlemen to directly meet and partner with coffee farmers in Vietnam, including Thien Ton, a fourth-generation farmer who owns a 12-hectare farm in the central highlands city of Da Lat. Nguyen Coffee Supply will then import beans to Brooklyn, New York, for roasting.

Ngyuen Coffee Supply

The introductory release will feature a 100% single-origin Arabica and an Arabica-Robusta hybrid.

“When people think of ‘Vietnamese coffee,’ they only think of the specific drink—but there are so many different ways to enjoy the diversity of coffee beans grown in Vietnam,” says Nguyen. “That’s why I wanted to showcase both a Vietnamese-grown Arabica bean that can be used in espresso and pour-overs, and the Robusta bean, which is darker and stronger, perfect for the everyday drip or traditional Vietnamese cà phê. I believe there’s so much to discover and love about the Robusta bean.”

Nguyen plans to have her company donate a portion of proceeds to organizations advancing Vietnamese and Vietnamese-American causes. She’s also planning to collaborate regularly with artists and craftsmen around the world to launch special release merchandise and collectible items.

Share This Article

Fresh Cup Staff

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.

Other Articles You May Like

The Difference Between a Buzzing Cafe and a Noisy One Is Smaller Than You Think

A new study shows the razor-thin margins between decibel readings can impact how noisy a cafe feels—and how customers and workers are impacted by noise.
by Ashley Rodriguez | June 5, 2024

Five Places, Five Operating Hours

Are you an all-day cafe, or do you close shop right after the morning rush? Learn how coffee shops choose their ideal operating hours for profitability, safety, and customer experience.
by Haley Greene | December 20, 2023

Survey Results: The 2023 Coffee Business Owner Salary Report

We surveyed owners of coffee shops and coffee roasting companies to learn how much business owners make in the coffee industry. Here’s what we found.
by Garrett Oden | September 13, 2023

At Clutch Coffee Bar, Drive-Thru Reigns Supreme

Drive-thrus can feel rushed and impersonal. But folks like Clutch Coffee Bar are reimagining the drive-thru model as a vehicle for fun, friendly, and fast customer experiences.
by Anne Mercer | September 1, 2023