Introducing The Roastery Breakdown Series, Presented By Loring

by

Editorial Policy

Published on

Coffee roasting is rarely straightforward. Along with ensuring coffee quality standards, roasters have to navigate new challenges daily, from ever-evolving evolving technologies to changing regulations to greater demands for sustainable solutions. 

But if roasters are anything, they’re flexible and adaptable, and many have reimagined their roasting spaces, playing with layout and design to best meet their needs. We now see more diverse and unique roasting spaces configured to embrace ergonomic and technological innovation.

Today, Fresh Cup is excited to celebrate noteworthy and ingenious roasting spaces with the Roastery Breakdown series, presented by Loring. In the coming months, we’ll feature roasters who think critically about their roasting space—what gear they use, where they put it, and how it impacts their operation—and demystify the complexities of designing effective roasting spaces.

“We’re thrilled to sponsor this series that provides valuable resources to professionals looking to improve their roasting facilities or move through the startup process,” says Stephanie Wargin, marketing specialist at Loring.

The Roastery Breakdown series will be a behind-the-scenes look at some of the world’s most inventive and cleverly designed roasting spaces. Look out for deep dives into the compact spaces of micro-roasters, like Nirvana Soul and Cafe Con Jiribilla, all the way up to the grand facilities of names like Black & White Roasters and Alma Coffee.

“We see some customers that are experiencing significant growth and looking to automate their processes and upscale,” Wargin says. “We also see newer businesses with limited space trying to get creative within local regulatory constraints to create coffees they’re proud to offer. Across the board, roasters are more concerned with environmental impact, sustainable practices, and efficient workflows than ever.”

Figuring out the best way to set up your roastery—what tools and gadgets you need, what configurations make the most sense—can be challenging. But coffee is becoming increasingly more transparent across the supply chain, and this series celebrates collaboration and information sharing: we want to know what works, what doesn’t, and how roasters can swap tips and share tales of successes and failures within their roasting spaces. 

We’re thrilled to work with Loring to demystify roasting spaces and build a more inclusive and sustainable industry.

Photo courtesy of Nirvana Soul

Share This Article
garrett oden fresh cup

Garrett Oden

Garrett Oden is the owner of Fresh Cup, a coffee industry publication for professionals, and Alimentous Studio, a content and copywriting agency for coffee, F&B, and food tech businesses.

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

Introducing Espresso Machine Hub, A Research and Discovery Platform For Commercial Machines

Buying a commercial espresso machine? Espresso Machine Hub makes it easy to do your research.
by Garrett Oden | September 5, 2025

Buy Once, Grow Right: Smart Espresso Machine Choices Fuel Business Growth

An espresso machine is the single most expensive piece of equipment many cafe owners will buy. Choosing a durable machine from the start helps prevent costly upgrades and supports growth.
by Ruth Easley | August 22, 2025

Roastery Breakdown: Café con Jiribilla in Mexico City, Mexico

Café con Jiribilla in Mexico City makes use of small spaces and practical tools, all while focusing on sourcing single-origin coffees from Mexico.
by Ashley Rodriguez | January 31, 2025

Roastery Breakdown: Buunni Coffee and The Roasting Room in New York

Buunni Coffee has long been a staple in Upper Manhattan. Now, it hopes to bring educational opportunities and provide a roasting resource to the Bronx with its latest project, The Roasting Room.
by Brit Alexandria | January 10, 2025