Introducing The Roastery Breakdown Series, Presented By Loring


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Coffee roasting is rarely straightforward. Along with ensuring coffee quality standards, roasters have to navigate new challenges daily, from ever-evolving evolving technologies to changing regulations to greater demands for sustainable solutions. 

But if roasters are anything, they’re flexible and adaptable, and many have reimagined their roasting spaces, playing with layout and design to best meet their needs. We now see more diverse and unique roasting spaces configured to embrace ergonomic and technological innovation.

Today, Fresh Cup is excited to celebrate noteworthy and ingenious roasting spaces with the Roastery Breakdown series, presented by Loring. In the coming months, we’ll feature roasters who think critically about their roasting space—what gear they use, where they put it, and how it impacts their operation—and demystify the complexities of designing effective roasting spaces.

“We’re thrilled to sponsor this series that provides valuable resources to professionals looking to improve their roasting facilities or move through the startup process,” says Stephanie Wargin, marketing specialist at Loring.

The Roastery Breakdown series will be a behind-the-scenes look at some of the world’s most inventive and cleverly designed roasting spaces. Look out for deep dives into the compact spaces of micro-roasters, like Nirvana Soul and Cafe Con Jiribilla, all the way up to the grand facilities of names like Black & White Roasters and Alma Coffee.

“We see some customers that are experiencing significant growth and looking to automate their processes and upscale,” Wargin says. “We also see newer businesses with limited space trying to get creative within local regulatory constraints to create coffees they’re proud to offer. Across the board, roasters are more concerned with environmental impact, sustainable practices, and efficient workflows than ever.”

Figuring out the best way to set up your roastery—what tools and gadgets you need, what configurations make the most sense—can be challenging. But coffee is becoming increasingly more transparent across the supply chain, and this series celebrates collaboration and information sharing: we want to know what works, what doesn’t, and how roasters can swap tips and share tales of successes and failures within their roasting spaces. 

We’re thrilled to work with Loring to demystify roasting spaces and build a more inclusive and sustainable industry.

Photo courtesy of Nirvana Soul

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Garrett Oden

Garrett Oden is the owner of Fresh Cup, a coffee industry publication for professionals, and Alimentous Studio, a content and copywriting agency for coffee, F&B, and food tech businesses.

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