Rainforest Alliance Extends Fundraiser for the Amazon


Editorial Policy

Published on

Last updated on

Active fire detections in Brazil as observed by NASA’s Terra and Aqua satellites MODIS sensors between August 15-22, 2019. Image: Joshua Stevens for NASA

[O]n August 22, the Rainforest Alliance announced it would be redirecting 100% of donations made through its Instagram page to Brazilian frontline groups fighting deforestation and defending indigenous rights in the Amazon. Five days later, the organization transferred $500,000 to its partners in Brazil, who have distributed the funds to the Coordination of the Indigenous Organizations of the Brazilian Amazon, IMAFLORA, Instituto Socioambiental, Instituto de Pesquisa Ambiental da Amazônia, Saúde e Alegria, and Imazon.

Although the fundraiser was initially planned only through the end of August, the Rainforest Alliance announced Monday that it is extending the program through the month of September.

“In light of the urgent demand for additional resources on the ground, as well as requests by many in our community to keep the momentum going, we are extending our Amazon emergency mobilization fundraiser,” the organization stated on Instagram.

Donations will continue to be directed to efforts including firefighting, monitoring, support for activists and local leaders, restoration, and advocacy. Learn more about the Rainforest Alliance’s efforts here.

Share This Article

Fresh Cup Staff

Join 7,000+ coffee pros and get top stories, deals, and other industry goodies in your inbox each week.

Other Articles You May Like

Can Liberica Change The Way We Grow Coffee?

Once cultivated in the 19th century to battle coffee leaf rust, liberica, a nearly forgotten coffee species—and its new subvariety, excelsa—may be the answer to the looming threat of climate change.
by Fionn Pooler | February 1, 2023

Good Genes: Genetic Diversity And The Future of Coffee

How the industry is looking to genetic resource conservation to help preserve coffee.
by Chris Ryan | January 12, 2023

New Names, Same Faces: Genetic Accuracy for Yemeni Coffee

In Yemen, coffee varieties are often referred to by colloquial names, which are often inaccurate and don’t reflect real varieties. But a new study is giving farmers more definitive names and greater access to…
by Valorie Clark | November 23, 2022

Contemporary Indonesian Specialty Coffee: A Chat with Three Coffee Processors

The world of Indonesian coffee has changed a lot over the past five years. Here are three coffee processors discussing the highlights and challenges of Indonesian coffee production.
by Mikey Rinaldo | November 11, 2022