Fresh Cup: Coffee Industry Stories and Insights

Maxwell House Pokes Fun at Housing Crisis with “Apartment” Rebrand

Maxwell House is rebranding as Maxwell Apartment. Why? The joke is that most people can’t afford to buy a home.
by Fionn Pooler | October 9, 2025

Latest Stories

A Scientist’s Guide to the Perfect Cup: Michelle Francl on the Chemistry of Tea

Can chemistry help us make a better cup of tea? As professor and author Michelle Francl discovered, the answer is yes—and you don’t need to be a scientist to apply her findings.
by Michael Butterworth | October 8, 2025

Coca-Cola Seeks Buyer for Costa Coffee at Half Price

In early 2019, Coca-Cola purchased British chain Costa Coffee for £3.9 billion. Five years later, they’re looking to sell for £2 billion.
by Fionn Pooler | October 7, 2025

Coffee News Club: Week of October 6th

Click to find out why this Maxwell House is now a Maxwell Apartment. Plus, new Q grader courses and Coca-Cola takes an L on Costa Coffee.
by Fionn Pooler | October 6, 2025

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Retail & Commerce

The Small Menu Advantage

How Much Should a Mocha Cost? We Pulled Data from 100 Cafes to Find Out

Can Profit Sharing Make Cafes More Sustainable? Marco Suarez is Betting On It

Realistic Ways Coffee Shops Can Improve Their Sustainability Efforts

How Cafes Can Get the Most Out of Instagram in 2025

Cannabis Coffee Shops Give New Meaning to Third Places

Industry Reports

It’s Autumn, but Cold Coffee Is Here To Stay

This article is sponsored by our partner, UPOURIA. At June Coffee Roasters, cold beverages, from iced lattes to matchas, are menu mainstays. “I’d like to think our lineup has everything for everyone,” writes owner Jimmy…
by Chloé Skye Weiser | September 26, 2025

Matthew Evilsizor Has a Systematic Approach To Buying Espresso Machines

Coffee consultant Matthew Evilsizor breaks down his philosophy behind choosing commercial espresso machines for clients.
by Garrett Oden | September 24, 2025

Riley Westbrook Has Strong Opinions About Espresso Machine Selection

Valor Coffee co-founder Riley Westbrook shares raw insights and recommendations for picking your next espresso machine.
by Garrett Oden | September 10, 2025

Resource Library

The Eversys Deep Dive Buyer’s Guide

Key features, product line walkthrough, machine recommendations. This is *the* deep dive for the Eversys espresso machine lineup.

The Sanremo Deep Dive Buyer’s Guide

Key features, product line walkthrough, machine recommendations. This is *the* deep dive for the Sanremo espresso machine lineup.

Coffee & Tea Articles

Valencia Is Brewing Its Own Identity in Spain’s Specialty Coffee Scene

The Matcha Boom Is Reshaping Cafes. How Long Before It Hits a Wall?

Take the 2025 Fresh Cup Reader Survey

Rooted in Craft: Meet the 2025 Latte Art and Coffee in Good Spirits Champions

Brewing Beyond the Mainstream: Meet the 2025 World Cezve/Ibrik and Cup Tasters Champions

Making Room for More Than Coffee: How Non-Caffeinated Drinks Found a Place in Cafes

Trending Articles

Experts Share Emerging Coffee Industry Trends of 2025

by Garrett Oden | June 6, 2025

What is Cascara? An Overview of Coffee Cherry Tea

by Brenna Ciummo | May 20, 2014

Beyond the Headlines: Has Starbucks Killed the Cortado?

by Amber Gibson | January 24, 2025

The SCA’s Q Program Takeover Leaves the Coffee Industry Divided

by Fionn Pooler | May 23, 2025