New Product: Texas Coffee School’s Operations Master Class Helps Coffee Shop Owners Escape the Daily Grind

Many coffee shop owners work in their business instead of on it. Texas Coffee School’s new one-day Operations Master Class wants to change that.
by Garrett Oden | October 1, 2025

Matthew Evilsizor Has a Systematic Approach To Buying Espresso Machines

Coffee consultant Matthew Evilsizor breaks down his philosophy behind choosing commercial espresso machines for clients.
by Garrett Oden | September 24, 2025

How Much Should a Mocha Cost? We Pulled Data from 100 Cafes to Find Out

Mocha prices are all over the map. What drives menu pricing, and how can cafes compete without undervaluing one of the most iconic coffee drinks? Read on to find out how.
by Garrett Oden | September 11, 2025

Riley Westbrook Has Strong Opinions About Espresso Machine Selection

Valor Coffee co-founder Riley Westbrook shares raw insights and recommendations for picking your next espresso machine.
by Garrett Oden | September 10, 2025

Introducing Espresso Machine Hub, A Research and Discovery Platform For Commercial Machines

Buying a commercial espresso machine? Espresso Machine Hub makes it easy to do your research.
by Garrett Oden | September 5, 2025

Take the 2025 Fresh Cup Reader Survey

Your voice can shape the future direction of Fresh Cup. Share your thoughts in our reader survey for a chance to win prizes.
by Garrett Oden | August 29, 2025

Running a Celebrity Coffee Brand With Danny Wright of COLLAB Coffee

In the latest episode of the Coffee Think Tank podcast, Danny Wright shares how he built COLLAB into a fast-growing partner for celebrity and creator coffee brands.
by Garrett Oden | August 13, 2025

How Verve Coffee Took Over the Capital One Café With Harris Nash

In the latest episode of the Coffee Think Tank podcast, Harris Nash shares how Verve Coffee transformed 50+ Capital One Café locations, trained 600 baristas—and proved specialty can thrive in banks and malls.
by Garrett Oden | July 16, 2025

New Product: Monin Brilliance Energy Transforms Energy Drinks Into Craft Beverages

Monin's new Brilliance Energy line helps coffee shops enter the exploding energy drink market with beverage concentrates that are functional, tasty, and easy to add into any workflow.
by Garrett Oden | July 11, 2025

Take The 2025 Coffee Business Owner Compensation Survey

How much do business owners make? Be part of Fresh Cup’s second Coffee Business Owner Compensation Survey and help clarify how business owners deal with money, benefits, and debt.
by Garrett Oden | June 13, 2025