Can Coffee Help Reforest the Amazon? Indigenous Barista Celesty Suruí Thinks So

Hailing from the Amazonian Rondônia state, Celesty has seen deforestation impact her region up close—all while demand has grown. But she believes that coffee can also be a powerful tool of reforestation.
by Alexander Eliscu | November 19, 2025

Looking Back at 25 Years of the World Barista Championship

Jack Simpson of Australia was just crowned the 25th winner of the prestigious coffee competition. The occasion is a good opportunity to look back at the WBC’s history—and consider its evolution.
by Michael Butterworth | October 29, 2025

Hotels Are Upping Their Coffee Game—Here’s How

In recent years, a number of luxury hotels have revamped their coffee programs. The result has been a better experience for guests—and a new way to stand out from the competition.
by Amber Gibson | October 17, 2025

A Scientist’s Guide to the Perfect Cup: Michelle Francl on the Chemistry of Tea

Can chemistry help us make a better cup of tea? As professor and author Michelle Francl discovered, the answer is yes—and you don’t need to be a scientist to apply her findings.
by Michael Butterworth | October 8, 2025

Valencia Is Brewing Its Own Identity in Spain’s Specialty Coffee Scene

Powered by a wave of community-focused cafes and an independent festival, Valencia is carving out a distinct space within Spain’s specialty coffee culture.
by Isabelle Mani | October 3, 2025

The Matcha Boom Is Reshaping Cafes. How Long Before It Hits a Wall?

The fast-growing matcha market is expected to be worth $7 billion by 2030—but as the drink soars in popularity, shortages and price hikes may temper its ascendancy.
by Amber Gibson | September 17, 2025

Take the 2025 Fresh Cup Reader Survey

Your voice can shape the future direction of Fresh Cup. Share your thoughts in our reader survey for a chance to win prizes.
by Garrett Oden | August 29, 2025

Rooted in Craft: Meet the 2025 Latte Art and Coffee in Good Spirits Champions

Chen Zhuohao and Georgius “Odi” Teja share how mentorship, cultural pride, and regional momentum shaped their paths to the podium.
by Isabelle Mani | August 20, 2025

Brewing Beyond the Mainstream: Meet the 2025 World Cezve/Ibrik and Cup Tasters Champions

Following the victories of Charles Boyenval and Chatchalerm “Boss” Lertanekwattana, we speak with both champions to learn what their wins say about tradition, innovation, and coffee’s evolving global map.
by Isabelle Mani | August 8, 2025

Making Room for More Than Coffee: How Non-Caffeinated Drinks Found a Place in Cafes

Espresso still leads, but non-caffeinated drinks are showing up in coffee shops more often. Here’s how two cafes are building intentional menus that meet customers where they are.
by Haley Greene | August 1, 2025