Can Coffee Help Reforest the Amazon? Indigenous Barista Celesty Suruí Thinks So
Hailing from the Amazonian Rondônia state, Celesty has seen deforestation impact her region up close—all while demand has grown. But she believes that coffee can also be a powerful tool of reforestation.
Looking Back at 25 Years of the World Barista Championship
Jack Simpson of Australia was just crowned the 25th winner of the prestigious coffee competition. The occasion is a good opportunity to look back at the WBC’s history—and consider its evolution.
Hotels Are Upping Their Coffee Game—Here’s How
In recent years, a number of luxury hotels have revamped their coffee programs. The result has been a better experience for guests—and a new way to stand out from the competition.
A Scientist’s Guide to the Perfect Cup: Michelle Francl on the Chemistry of Tea
Can chemistry help us make a better cup of tea? As professor and author Michelle Francl discovered, the answer is yes—and you don’t need to be a scientist to apply her findings.
Valencia Is Brewing Its Own Identity in Spain’s Specialty Coffee Scene
Powered by a wave of community-focused cafes and an independent festival, Valencia is carving out a distinct space within Spain’s specialty coffee culture.
The Matcha Boom Is Reshaping Cafes. How Long Before It Hits a Wall?
The fast-growing matcha market is expected to be worth $7 billion by 2030—but as the drink soars in popularity, shortages and price hikes may temper its ascendancy.
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Your voice can shape the future direction of Fresh Cup. Share your thoughts in our reader survey for a chance to win prizes.
Rooted in Craft: Meet the 2025 Latte Art and Coffee in Good Spirits Champions
Chen Zhuohao and Georgius “Odi” Teja share how mentorship, cultural pride, and regional momentum shaped their paths to the podium.
Brewing Beyond the Mainstream: Meet the 2025 World Cezve/Ibrik and Cup Tasters Champions
Following the victories of Charles Boyenval and Chatchalerm “Boss” Lertanekwattana, we speak with both champions to learn what their wins say about tradition, innovation, and coffee’s evolving global map.
Making Room for More Than Coffee: How Non-Caffeinated Drinks Found a Place in Cafes
Espresso still leads, but non-caffeinated drinks are showing up in coffee shops more often. Here’s how two cafes are building intentional menus that meet customers where they are.
