New Coffee Shop? Sign Up To Get A Free Welcome Box


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Opening a new coffee shop is an incredibly stressful endeavor. The checklist of to-dos is a mile long, there are thousands of small (and big) decisions to make, and for many, opening a new shop brings forth new levels of  financial anxiety. We wanted to find a way to infuse some fun into the process and break up the stress of opening a new business with insights, education, and the delight of receiving mail that’s not a utility bill. 

We’re proud to announce the New Coffee Shop Welcome Box, a physical box of free goodies for owners of new cafés, coffee shops, trucks, and carts.

Inside you’ll find a copy of our How To Handbook, one of the most practical and beloved print editions of Fresh Cup ever published. The How To Handbook includes articles and checklists every new business owner needs on topics like how to design a menu, smallware essentials, and how to foster an inclusive and welcoming space. There’s also a rotating cast of product samples, special offers and coupons from sponsors, and swag. 

Who is eligible?

  • You plan to open your business within the next year
  • You opened your businesses within the last year
  • You reside in the United States of America

Want to get a Welcome Box? Get on the waitlist today. There is no cost and no catch.

We want to give a special thank you to the initial round of sponsors who made the Welcome Box possible, including Amoretti, Pacific Foods, Planetary Design, and Espressly.

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Garrett Oden

Garrett Oden is the owner of Fresh Cup, a coffee industry publication for professionals, and Alimentous Studio, a content and copywriting agency for coffee, F&B, and food tech businesses.

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